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I'm working on a site that has different versions of the same page in multiple languages (e.g., English, Spanish, French). Currently, they feature customer testimonial quotes on some pages and the quotes are in English, even if the rest of the page is in another language. I'm curious to know what are best practices around how to treat client quotes on localized languages pages. A few approaches that we're contemplating: 1. Leave the quote in English and don't translate (because the customer quoted doesn't speak the localized language). 2. Leave the on-page quote in English, but provide a "translate" option for the user to click to see the translated version. The translated text would be hidden until the "translate" button is selected. 3. Go ahead and translate the quote into the local language. Appreciate your thoughts, thank you!

We're looking to implement structured data for our social profiles and logo, as referenced here: https://developers.google.com/search/docs/data-types/social-profile https://developers.google.com/search/docs/data-types/logo Should we add the markup for these structured data types to multiple pages, the homepage only, or all indexable pages? TIA

Is the priority value (scale of 0-1) used for each URL in an XML sitemap still a valid way of communicating to search engines which content you (the webmaster) believe is more important relative to other content on your site? I recall hearing that this was no longer used, but can't find a source. If it is no longer used, what are the easiest ways to communicate our preferences to search engines? Specifically, I'm looking to preference the most version version of a product's documentation (version 9) over the previous version (version 8). Thanks!

Our B2B site has a lot of of long form content (e.g., transcriptions from presentations and webinars). We'd like to leverage the long tail SEO traffic driven to these pages and convert those visitors to leads. Essentially, we'd like Google to index all this lengthy, keyword-rich content AND we'd like to put up a read gate that requires users to register before viewing the full article. This is a B2B site, and the goal is to generate leads. Some considerations and questions: How much of the content to share before requiring registration? Ask too soon and it's a terrible user experience, give too much away and our business objectives are not met. Design-wise, what are good ways to do this? I notice Moz uses a "teaser" to block Mozinar content, and I've seen modals and blur bars on other sites. Any gotchas that Google doesn't like that we should be aware of? Trying to avoid anything that might seem like cloaking. Is it better to split the content across several pages (split a 10K word doc across 10 URLs and include a read gate on each) or keep to one page? Thank you!

I've been recommending using non-www vs. www as a preferable set up if a client is starting a site from scratch, and there aren't any pre-existing links to consider. I'm wondering if this recommendation still holds? I’ve been looking on the interwebs and I’m seeing far fewer articles arguing for the non-www version. In the two courts, I’m seeing highlighted: Pro www: (ex: www.domain.com) Works better with CDN networks, where a domain needs to be specified (though that argument is 3 years old) Ability to restrict cookies to one hostname (www) or subdomain (info. blog. promo.) if using multiple subdomains IT people generally prefer it Pro non-www (ex: domain.com) If you ever want to support or add https://, you don’t have to support 2 sets of urls/domains Mindset: fewer and fewer people think in terms of typing in www before a site url, the future is heading towards dropping that anyway. Though that is a bit of a cosmetic argument…. Is there a trend going back to www? Is there a technical argument to recommend non-www over www? Thanks!

Our company will be expanding into Germany later this year, and we need to modify how we use Google Analytics to comply with Germany's privacy laws. One option is to anonymize the IP addresses of our users. It looks like the only effect is that some of the Geo reports will become less accurate, but would love to hear from those who have done it. I've read through the Google Analytics forums on the topic, and the info there is sparse. I'm curious to know if anyone else has experience with this, and if you did it, what were the effects on your GA reporting or any other tools or technologies used on your site? Is this a non-issue, or are there pitfalls we need to consider? Thanks!

Hello! I have a site that serves three English-speaking countries, and is using subfolders for each country version: United Kingdom: https://site.com/uk/ Canada: https://site.com/ca/ United States & other English-speaking countries: https://site.com/en/ The site displayed is dependent on where the user is located, and users can also change the country version by using a drop-down flag navigation element in the navigation bar. If a user switches versions using the flag, the first URL of the new language version includes a language parameter in the URL, like: https://site.com/uk/blog?language=en-gb In the Moz crawl diagnostics report, this site is getting dinged for lots of duplicate content because the crawler is finding both versions of each country's site, with and without the language parameter. However, the site has rel="canonical" tags set up on both URL versions and none of the URLs containing the "?language=" parameter are getting indexed. So...my questions: 1. Are the Duplicate Title and Content errors found by the Moz crawl diagnostic really an issue? 2. If they are, how can I best clean this up? Additional notes: the site currently has no sitemaps (XML or HTML), and is not yet using the hreflang tag. I intend to create sitemaps for each country version, like: .com/en/sitemap.xml .com/ca/sitemap.xml .com/uk/sitemap.xml I thought about putting a 'nofollow' tag on the flag navigation element, but since no sitemaps are in place I didn't want to accidentally cut off crawler access to alternate versions. Thanks for your help!

Anyone know of any medical or health-related sites that have widely implemented medical schema types? For example: MedicalCode, MedicalTest, MedicalSignorSymptom, etc. and others listed here: http://schema.org/MedicalEntity I've reviewed the examples on schema.org, but it would he helpful to see some live examples in the wild. Thanks!

Can anyone recommend a social analytics tool/service that integrates analytics data from Facebook, Twitter and LinkedIn? I'm looking for one place to manage all the data from these individual analytics platforms. So the service would be one where the subscriber would need to provide their account credentials from each platform, and the data would be rolled up into a unified dashboard.Thanks!

I have a client who for regulatory reasons cannot engage in any social media: no Twitter, Facebook, or Google+ accounts. No social sharing buttons allowed on the site. The industry is medical devices. We are in the process of redesigning their site, and would like to include structured markup wherever possible. For example, there are lots of schema types under MedicalEntity: http://schema.org/MedicalEntity Given their lack of social media (and no plans to ever use it), does it make sense to incorporate OG tags at all? Or should we stick exclusively to the schemas documented on schema.org?

I'm psyched - a client has just approved a complete redesign of their site! Feel like a have a little bag of gold in my hand, and want to spend it wisely. My question to you, fellow Mozzers, is what elements would you make sure to include a site to make it as optimized as possible? A few details about the site: 1. It is an informational site, designed to generate leads for a medical product. No products for sale, no e-commerce functionality needed. 2. The site has approximately 250 pages. Last site update was in 2009. 3. Videos are an important part of their marketing strategy. In addition to shortening their URL structure (some URLs have 6-7 folders, ugh), I plan to utilize schemas and incorporate mobile responsive design. What other areas would you prioritize for optimization? Thanks, Allie

Is anyone else having trouble getting results from the Keyword Difficulty Tool today? I submitted 20 keywords for basic analysis, and it has been pending for almost an hour. I restarted my machine, logged in and out - no change. I pulled a few hundred keywords successfully yesterday. Does anyone know if there is a limit to keywords pulled within a 24-hour timeframe? Thanks!

A client (Website A) has allowed one of their franchisees to use some of the content from their site on the franchisee site (Website B). This franchisee lifted the content word for word, so - my question is how to best establish that Website A is the original author? Since there is a business relationship between the two sites, I'm thinking of requiring Website B to add a rel=canonical tag to each page using the duplicated content and referencing the original URL on site A. Will that work, or is there a better solution? This content is primarily informational product content (not blog posts or articles), so I'm thinking rel=author may not be appropriate.