I'm working on a site that has different versions of the same page in multiple languages (e.g., English, Spanish, French). Currently, they feature customer testimonial quotes on some pages and the quotes are in English, even if the rest of the page is in another language. I'm curious to know what are best practices around how to treat client quotes on localized languages pages. A few approaches that we're contemplating: 1. Leave the quote in English and don't translate (because the customer quoted doesn't speak the localized language). 2. Leave the on-page quote in English, but provide a "translate" option for the user to click to see the translated version. The translated text would be hidden until the "translate" button is selected. 3. Go ahead and translate the quote into the local language. Appreciate your thoughts, thank you!

Is the priority value (scale of 0-1) used for each URL in an XML sitemap still a valid way of communicating to search engines which content you (the webmaster) believe is more important relative to other content on your site? I recall hearing that this was no longer used, but can't find a source. If it is no longer used, what are the easiest ways to communicate our preferences to search engines? Specifically, I'm looking to preference the most version version of a product's documentation (version 9) over the previous version (version 8). Thanks!

I have a client who for regulatory reasons cannot engage in any social media: no Twitter, Facebook, or Google+ accounts. No social sharing buttons allowed on the site. The industry is medical devices. We are in the process of redesigning their site, and would like to include structured markup wherever possible. For example, there are lots of schema types under MedicalEntity: http://schema.org/MedicalEntity Given their lack of social media (and no plans to ever use it), does it make sense to incorporate OG tags at all? Or should we stick exclusively to the schemas documented on schema.org?