Welcome to the Q&A Forum

Thank you for your responses to 1-3.

That gives me a lot of context for what we need to do to move forward.

Regarding 4, which is still a the outstanding question.

Ghost is a blog platform that we could install on the site in either a subfolder or a subdomain like blog.x.com or x.com/blog.

Hi all,

I've got a big question.

I'm helping out with digital marketing at a non-profit that I volunteer with.

We're working on developing an on site blog for our site, because we've realized we need that middle of the funnel content.

Our issue has been taking up much of the developers' time & we're really working out the kinks with the system, so I'm trying to alleviate that with a light blog solution.

We're considering installing a wordpress site on a separate server from the main site & sending traffic over to that.

The primary questions:

1. Do we negatively impact our main site by having a link to a different domain in the topnav?
2. Do we positively impact the main site by developing SEO content on a redirected&masked URL?
3. What are the ramifications of redirecting a subdomain to another server?
4. Would we be better off using something like Ghost?

A good example would be:

Visit theMainDomain
Click: blog on topnav
Redirect to: theSecondDomain/blog [masked as theMainDomain/blog]
Click: home on topnav
Redirect to: theFirstDomain/blog