Roles & Responsibilities: • Understanding Client's marketing objectives and fully analyzing their online sector and competitors. • Creating proposals and provide best possible solutions for client's requirement with some value addition (if possible) • Define project timeline and expected results • Creating complete Search Engine Marketing strategy for In-House Projects and our clients, taking into consideration the marketing objectives, current positioning in their online sector, usability and design issues, and any technological constraints they may have. • Responsible for analysis of competitor’s website for all of search engine optimization strategy. • Keyword research, customization of keywords & define best suitable keywords. • Implementation of our SEO/SEM strategies, involving: building web pages, constructing XML/RSS feeds, suggesting copy changes and recommending Meta data