My abiding passion is creating and then building consumer franchises around the latest technology trends. My current focus is on consumer retail and next-generation search engine design. My unique approach starts by defining the target customers using attitudinal and behavioral segmentation, then developing brands and communications that motivate those audiences to buy.
My specialties include search engine design, Internet retailing, SEO, social media, paid search, afilliate marketing, email marketing, and online lead generation. I write and speak on these subjects.
See my blog at http://www.aboutonlinematters.com to delve into the inner workings of my online brain.