Hi JimmySEO,

Thank you for reaching out with your question about evaluating the competitiveness of local search terms for your clients. It's great to see your dedication to helping your clients improve their visibility in local search results.

Assessing the competitiveness of local search terms can indeed be challenging, as it varies depending on factors such as industry, location, and the level of competition. While search volume can provide some insights, it's not always the most accurate indicator of competitiveness.

Here are a few strategies you can consider to better understand and evaluate the competitiveness of local search terms:

Google My Business Insights: Utilize the insights provided by Google My Business to gain a better understanding of how your clients' listings are performing. Pay attention to metrics such as views, clicks, and actions taken by users, which can give you an idea of the level of competition in your clients' local market.

Competitor Analysis: Take a closer look at your clients' competitors who are ranking well in local search results. Analyze factors such as their website optimization, content strategy, reviews, and backlink profile to identify areas where your clients can improve.

Local Search Ranking Tools: Consider using local search ranking tools such as Moz Local, SEMrush, or BrightLocal to assess the competition level for specific keywords and locations. These tools can provide valuable insights into keyword difficulty, local search rankings, and competitor analysis.

Review and Reputation Management: Pay attention to your clients' online reviews and reputation, as positive reviews can significantly impact their visibility in local search results. Encourage your clients to actively solicit and manage their reviews to improve their local search rankings.

When it comes to specific keywords like "balloon garlands," it's important to analyze the search volume and competition level in your clients' local market. You can use tools like Google Keyword Planner to get insights into keyword trends and search volume.

Consultation with SEO Experts: If you're unsure about the competitiveness of certain local search terms, consider consulting with SEO experts or agencies who specialize in local search optimization. They can provide valuable insights and recommendations based on their experience and expertise.
Ultimately, accurately pricing your services will depend on factors such as the level of competition in your clients' local market, the complexity of the optimization work required, and the potential impact on their business. By leveraging a combination of the strategies mentioned above, you can better assess the competitiveness of local search terms like "balloon garlands" and provide your clients with informed recommendations.

I hope these suggestions help you better understand and evaluate the competitiveness of local search terms for your clients. If you have any further questions or need additional assistance, feel free to reach out anytime.