I'm currently doing an audit for an online auto parts store and am having a hard time wrapping my head around their duplicate content issue. The current set up is this: The catalogue starts with the user selecting their year of vehicle They then choose their brand (so each of the year pages have listed every single brand of car, creating duplicate content) They then choose their model of car and then the engine And then this takes them to a page listing every type/category of product they sell (so each and every model type/engine size has the exact same content!) This is amounting to literally thousands of pages being seen as duplicates It's a giant mess. Is using rel=canonical the best thing to do? I'm having a hard time seeing a logical way of structuring the site to avoid this issue. Anyone have any ideas?

I have a list of keywords I'm trying to target and they are essentially different variations of each other: Example: blue yankees baseball hat yankees blue baseball hat yankees baseball hat in blue Should I be targeting all these on the same page, or should I be making a new page for each one? Thanks Mozzers!

I have a client that wants to rank for a keyword phrase that has many permutations.. ex. "Alaska Hill Country Resort", "Hill Country Resort Alaska", "Hill Country Alaska Resort" But I'm wondering if I should target these all on the same page or not. I'm assuming all of these permutations are actually valid searches because I did my keyword research for 'exact match' keywords and got results like this.. (let me know if I'm missing something here, or if this sounds right) [Alaska Hill Country Resort] - 230 Local Searches [Hill Country Resort Alaska] - 140 Local Searches [Hill Country Alaska Resort] - 30 Local Searches The phrase we're targeting is their main keyword phrase, so I've chosen their home-page as the page to rank for this phrase. My thought is to optimize for the most popular phrase (ex. "Alaska Hill Country Resort"), and sprinkle in the other phrases throughout the copy. Next I would run a link-building campaign targeting the main phrase first.. then the next phrase, and so on, so that my anchor text is more heavily focused on the more popular terms, but I would also make sure to include the less popular terms. Do you think this is the best way to go about this? Do I really need to make individual pages for each of the permutations, or is it okay to target them all on one page since they are essentially the same keyword?