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SEO for Online Auto Parts Store
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I'm currently doing an audit for an online auto parts store and am having a hard time wrapping my head around their duplicate content issue. The current set up is this:
- The catalogue starts with the user selecting their year of vehicle
- They then choose their brand (so each of the year pages have listed every single brand of car, creating duplicate content)
- They then choose their model of car and then the engine
- And then this takes them to a page listing every type/category of product they sell (so each and every model type/engine size has the exact same content!) This is amounting to literally thousands of pages being seen as duplicates
It's a giant mess. Is using rel=canonical the best thing to do? I'm having a hard time seeing a logical way of structuring the site to avoid this issue.
Anyone have any ideas?
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First, is this content dynamic? Depending on how the user progresses through these choices a search engine may not even see this information.
Second, as long as those aren't the pages you are trying to rank I can't see them actually having that big of an impact (if any) on your overall SEO. There is a difference between having pages that have the same content, and having pages that are duplicate content.
Rel canonical would be another way to save your skin, and making sure that the choices themselves are no-follow links (as long as there is some other method to get to the deeper pages).
Personally for the sake of SEO and user experience (which is far more important) I'd talk to the company about creating a dynamic selection wizard that could be a popup and once the user makes all their choices brings them to the right HTML page.
The HTML pages would be open, crawl-able, structured and sitemapped and the wizard would by a dynamic widget loaded in from a page that was robots disallowed. Helping both the human and spider experience - just my two cents!
Best of luck!
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