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Hello fellow marketers, I have found this weird thing with our website in the organic results. The sitelinks in the SERP shows wrong written text. As in grammatically incorrect text. My question is where does Google get the text from? It is not the page title as we can see it. kKsFv0X.png

I have a client with a large sitemap in html for his web shop. I am wondering though if i would be better to have a xml sitemap for Google. Is there any advantage in type of sitemap?

I have found several issues with Moz Analytics. Wondering if it is only me or am I missing something... 1. I am not able to create branded reports or reports what so ever. I need this functionality like it is advertised.
2. In Search competition is not working at all. it states "not in top 50" for all keywords witch is not true.
3. In Crawl diagnostics I get this "Rel Canonical" issue even though the rel canonical tag is in the website. I have send a mail to support but no answer until today. Earlier I did receive a answer on my questions so i guess there is one way of sending questions to the moz team witch is not working.

Hello Mozzers, I am wondering about the effect of link building by swapping links between websites and adding a link partner page to the web shop containing hundreds of links. I have this new competitor coming in to the SERP of Google competing on the keywords I am targeting. The competitor has way more links than our web shop. The competitor has a page with hundreds of links to other web shops witch on there turn has a link to there web shop. (not all off them link back btw) I always thought it is no use sharing links with other websites this way in creating a huge page with hundreds of links. it is of no benefit for neighter website to do this. Still it does seems to work (?) and tis strategy is used by a lot of web shops in the Netherlands. How are you guys looking at this?
Witch of you guy's are using strategy like this?
Should I pick up this strategy myself?