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Hello fellow marketers,
I have found this weird thing with our website in the organic results. The sitelinks in the SERP shows wrong written text. As in grammatically incorrect text.
My question is where does Google get the text from? It is not the page title as we can see it.
I agree with all above.
Think goals with every page of your website. For whom (target) is the page and what do you want them to do (goal) on your page. Lots of potential customers late in the sales funel (1) do already know what they want and what it is. Others need more explaining and need te be informed more (2).
Needs to know only what the benefit is working with you and need to fill in a telephone number so you can call them and close the deal
Need more information and want to be informed more (do not drown them though). You could offer them to download an whitepaper for instance.
Thanks Tom,
That is completely my idea and why at this point i was reluctant to use this strategy. I get lots of emails from websites who want to trade links on such webpages filled with hundreds of links.
Still the new competitor (and others) use these strategies and I wanted to make sure my understanding of this strategy and not using it is correct.
How could i get an even beter understanding wy this competitor is out ranking me on certain keywords?
I have also trouble in reaching moz help. I am a new user and get a bit disappointed with the help and support.
