The Spiders cant crawl the app ( assuming its a native app ) in which case I dont think there will be any "direct" SEO benefits, but you might get new followers for you brand who might indirectly help in SEO
but if its a web app and if search spiders can index the content then it will have some direct SEO weight to it.
NOTE : this is just my thought ( would be interesting to see if anyone thinks otherwise )
Hope that help