I´m new to Moz and I was using the keyword analysis tool.
When I put a generic term for my country (cheap phones, buy samsung galaxy, etc.) which is obviously one of the most wanted and competitive keywords, MOZ displays a difficulty level of 3 and an opportunity of 100, indicating it´s easy to rank for it, when the main competitors are big transnational companies.
Why is this? What do you suggest?
Thank you!
