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Just tested the site using a tool and the keyword represents 70% of all internal links - sounds a lot?

Hey thanks ill try that!

Thank you for your reply Syed.

I am using the text replace plugin, it links the keyword irrespective of occurrences. No idea how to prevent this as I am not a developer. The site has dropped for the head phrases but the longtail traffic remains.

I am wondering if I should delete the plugin, only thing is lots of aged pages of content will lose their link to the homepage.

I am using text replace on a blog to automatically link keywords in posts and pages back to the homepage.

Sometimes the same KEYWORD links back 2/3 times in one post, can this harm rankings or cause an anchor text filter?

thanks,