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Gah! The dreaded vestigial noindex! Our surgeons have rectified the situation. That was buried in a long-defunct component.

That there's a head smacker.

Our site has the largest selection of dog clothes on the Internet. We're been (every so slowly) creeping up in the rankings for the "dog clothes" term, but for some reason only rank for our home page. Even though the home page (and every page on the domain) has links pointing to our specific Dog Clothes page, that page doesn't even rank anywhere when searching Google with "dog clothes site:baxterboo.com".

http://www.google.com/webhp?source=hp&q=dog+clothes+site:baxterboo.com&#sclient=psy&hl=en&site=webhp&source=hp&q=dog+clothes+site:baxterboo.com&btnG=Google+Search&aq=f&aqi=&aql=&oq=dog+clothes+site:baxterboo.com&pbx=1&bav=on.2,or.r_gc.r_pw.&fp=f4efcaa1b8c328f

Pages 2+ of product results from that page rank, but not the base page.

It's not excluded in robots.txt, All on site links to that page use the same URL. That page is loaded with more text that includes the keywords. I don't believe there's duplicated content.

What am I missing? Has the page somehow been penalized?

Gah! The dreaded vestigial noindex! Our surgeons have rectified the situation. That was buried in a long-defunct component.

That there's a head smacker.