Welcome to the Q&A Forum

Hey,

you might be interested in this thread for getting your question answered.

https://moz.com/community/q/quickest-way-to-deindex-a-large-number-of-pages

Hope it helps. Cheers, Martin

Hi Leslie,

If I understand the question correctly, you want to preserve indexing of the new site by Google.

One of the ways you can do it is inserting tags "noindex, nofollow" into the HTML source code of all the pages. Also, you can setup the robots.txt files - write there "Disallow: /folder-of-pages-you-don't-want-to-be-indexed".

Hope it helps. Feel free to respond in this thread for any other questions.

Cheers, Martin

Hey,

the decision is rather subjective so the people's recommendations may differ...

However, I personally like the green one but I'd delete the color transitions as far as it's a bit outdated now. Also, if you plan to print business cards and posters, the colors may be inconsistent because of the transition.

Consider some kind of a less-detailed flat logo instead. Especially for the internet based service.

Cheers, Martin

Hey there,

1. Go to MozPro/SEMrush/Majestic/Ahrefs
2. Do the backlink analysis of your competitors (choose 5-10)
3. See from which pages do they have backlinks
4. See the anchor texts, type of content, etc. of those pages
5. To start with, try to build backlinks in the similar way

Cheers,
Martin

Use ahrefs and split the crawls for the main folders of the website. Actually, consider the priorities because then you don't have to do all of the 20m. Start with the main ones and go step by step for being able to crawl the majority.

You can divide the paid traffic with the amount of money spent in a given period. Then you'll get the average cost per click for all keywords. You can then play with the percentage of the certain KW's to get the estimated cost per click.

There's no use in getting backlinks from different languages unless your site talks about languages, travelling, political issues in that particular country etc. The link has to look natural and Google has to make the judgement that it's valuable for your visitor. It also depends on your TLD (.com, .co.uk, .ru). If your visitors are mostly from Pakistan, there is usually no value in backlinks from Mexico for example. Moreover, you risk getting spammy links and thus hurting your rankings.

Hey there,

In the beginning of this year I've made complete site migration from Dutch language to English. All the old Dutch URL's were 301 redirected to the English versions. I naturally lost rankings for all Dutch keywords during the next month. On the website there is no Dutch content anymore.

But what happened now is that five months later the website started to rank for the Dutch keywords again.

The page snippets in SERP are in English but the URL's shown are in Dutch (ending with .nl) and whenever a user clicks on the snippet he/she gets 301 to the correct English version.

Any ideas what could be the reason for re-ranking of non-existing pages which gets 301 in SERP?

Depends on how serious you are with your business Every link counts and even small change can cause rise in rankings. Especially if you operate on a competitive market.

Is the blog on the same domain as the store? If it is and there is no match between the topics of the blog and the store, I'd consider to move the store to a separate domain as far as it is still new. Otherwise try to write some topical articles with internal linking to relevant products of the store. But definitely don't delete the blog because there's a lot of potential for spreading the link juice to the store. I'd be also very careful with 301 because its purpose is to navigate user to a page with similar content, which won't be the case.

Hey Brad, you can take advantage of it. If you choose to do-follow just the 3 of them which have your product, you pass link juice to them. This could help them to higher ranking and higher sales of your product. As a result you will sell more to the suppliers as well. But check whether they don't have low quality website with no domain authority etc. - otherwise no-follow them all.

Hey there, I wouldn't be concerned about this too much. Google is not a dummy software anymore and knows from all the articles, links and context about your company that it's actually a brand. Just go for what you like more. I personally like BetterWidget as it gives an impression of young and high-tech company. Just compare: Facebook is not Face Book, YouTube is not You Tube etc...

Ranking fluctuations are quite common and there's not much you can do about it specifically. However, if it's every day like this, there could be some crawling issue every time Google tries to crawl the page. Try and look into it deeper in Google Search Console.

In general, the best way would be to build domain authority by creating quality content and acquiring backlinks to get your website to #1 position. It'll be more important to Google and won't be messing with your site as much as now.

You can also read more information in this thread (especially in the Takeshi's answer):
https://moz.com/community/q/why-keyword-ranking-fluctuate

You might drop in rankings in process of site migration. It depends how well the migration is conducted. Make sure to change as many of those links leading to www.website.com/log-in/ as you can. Where you have a link to www.website.com/log-in/, change it to login.website.com to avoid too many 301's on your website. Also, you should have a good reason for migration to subdomains because you will loose domain authority. Subdomains are treated as a new different websites with zero DA and you need to build it again.

I'd also choose the best page (i.e. with highest traffic) and canonicalize the other pages to show Google you know about the duplicate content. Then use noindex, follow but not for all pages - you want to get found in search somehow. Though, employees probably know about the discounts and have some other channel how to get to the page.

Hi,

Chinese internet is a bit special, as it requires a website to be hosted in China with .cn TLD. However, it is possible to host it in Hong Kong as well. For other countries, I'd recommend to setup the subdirectories on .com.au for not loosing the domain authority. However, if you plan to extend your business to more countries in the future, I'd recommend to setup scalable system of TLD's (such .com) as soon as possible. But for now, start with China .cn with 301 from .com.au/cn.

Best,
Martin

Hi Shahzad,

Here is the complete process of cleaning your website from "URL injection" by Google:
https://developers.google.com/webmasters/hacked/docs/clean_site?visit_id=1-636299342838938883-1291367479&rd=1

And here is some more information in case you'd like to read more about it:
https://support.google.com/webmasters/answer/3311329?hl=en

As far as there is all the information needed on the links, I will keep the answer as simple as that

Cheers,
Martin

Hello, from my experience, I'd recommend the case 3. It is quite usual that the sitemaps are divided by categories, topics of articles, months etc. so you can actually divide the sitemap by language as well. It's actually a good idea to have multiple shorter sitemaps for keeping them updated and easier to manage.

Yes, you're right. The best way is to host website in China on a CN domain. Hong Kong counts as well. Taiwan doesn't.

According to Search Engine Land: "Aside from preferring Chinese domains, Baidu also prefers websites to be hosted in China. This will also help improve page load speed."

Q2: If the "popular car listing website" has better domain authority, domain age etc. than the "dealer's website", then it could be an issue because Google sees the other website as more authoritative. However, date of publication is also important so if you posted it first on your website then there should be a less risk. Anyway, I'd recommend to change the text a bit for every website if possible. Or you can add some more multimedia content to the main page to make it different and more preferred.

Hi there,

it certainly does affect search rankings. You are changing the HTML, copy, UX  - all those changes are important for SEO.

How fast the changes will happen depends on how often does Google crawl your website and look for changes. Also, make sure you update the cache for the new version. After the redesign, it's a good idea to monitor closely the UX metrics, such as bounce rate, exit rate, time on page etc. because those metrics seem to be one of the ranking factors for Google. If those metrics go worse, consider to A/B test some versions of the homepage as well.

But basically, keep the relevant keywords on homepage, include proper internal linking, don't mess with HTML too much and make sure to manage 301's, if needed.

Hope it helps a bit. Cheers,
Martin

Hi,

I'd recommend to use Link Research Tool for this. There is a great tool "Link Detox" which tells you which websites to disavow because of toxicity. There's free trial for 7 days so you can use it to find out the toxic websites and then let the trial expire (I'm not associated to LRT in any way, just saying what I use). Otherwise, trust your instinct, as Gaston said below.

Cheers,
Martin