I dived into the Search Visibility metric and what it actually says. In short, I believe it to be an aggregated score for all keywords targeted. However, our list of targeted keywords also include specific 'branded' keywords (and e.g. names of company leaders), which (presumably) aren't targeted by our competition. So what does the comparison with our competitors (i.e. Search Visbility x Competition graph) actually tell us? Isn't it giving a skewed impression? (Or are keywords labeled as 'branded' not taken into consideration in the Search Visibility metric?)