Unless you truly think Kanye West-posts are the way to go to improve your business. If you believe that – no offense – your better score (in your SEO strategy) is better than mine.

But I get your point. The selection of keywords is only relevant to compare similar SEO strategies!

Thanks!

Hi EGOL,

For sure! I also think one should monitor the branded keywords. Precisely for that reason.

However, generally the total score of my keywords (including 6 branded out of 58 keywords) will skew the graph in the competition overview in my favor... (As I figure I'd normally perform better on 10% of the total set of keywords).

So in this competition overview I guess it would be logical to filter only Non-Branded keywords, right?

(And of course our imagination and decisions make the selection of keywords limited , but I figure that doesn't represent skewed data: because those are the keywords we truly and consciously aim for... not?)

Hi Igor,

Thanks! Makes total sense how the score is calculated!

Are you also suggesting that, in order to make competitive Search Visibility scores more comparable, it might be useful to either exclude your own branded keywords (easy through filtering) and/or include their branded keywords (kinda awkward)?

(Of my 58 tracked keywords, 6 are my own branded keywords).

I dived into the Search Visibility metric and what it actually says. In short, I believe it to be an aggregated score for all keywords targeted.

However, our list of targeted keywords also include specific 'branded' keywords (and e.g. names of company leaders), which (presumably) aren't targeted by our competition. So what does the comparison with our competitors (i.e. Search Visbility x Competition graph) actually tell us? Isn't it giving a skewed impression?

(Or are keywords labeled as 'branded' not taken into consideration in the Search Visibility metric?)