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Hello Moz community,

As a means of a portfolio, we upload these PowerPoint exports – which are converted into HTML5 to maintain interactivity and animations. Works pretty nicely! We link to these exported files from our products pages. (We are a presentation design company, so they're pretty relevant).

For example: https://www.bentopresentaties.nl/wp-content/portfolio/ecar/index.html

However, they keep coming up in the Crawl warnings, as the exported HTML-file doesn't contain text (just code), so we get errors in:

• thin content
• no H1
• missing meta description
• missing canonical tag

I could manually add the last two, but the first warnings are just unsolvable.

Therefore I figured we probably better noindex all these files… They appear to don't contain any searchable content and even then; the content of our clients work is not relevant for our search terms etc. They're mere examples, just in the form of HTML files.

Am I missing something or should I better noindex these/such files?

(And if so: is there a way to include a whole directory to noindex automatically, so I don't have to manually 'fix' all the HTML exports with a noindex tag in the future? I read that using disallow in robots.txt wouldn't work, as we will still link to these files as portfolio examples).

Hi Tawny, thanks for clarifying.

(Would be a great idea though....! hint hint)

Yeah… that was what I was thinking as well.

(Would be a nice idea though, to be able to dive into OSE.)

Perhaps an extra OSE-icon could be placed beside the URL as well!

Hi there,

The Guide to tracking your keyword rankings in Moz Pro states that "Click on the keyword to analyze it, the URL to be taken to that page in Open Site Explorer or the Optimize link to get a Page Optimization Score with recommendations.".

But my URLs all target to the specific page on my site. I figure it would be nice to dive deeper in analysing specific pages, using Open Site Explorer

Is just the link with Open Site Explorer broken, or is the Guide out of date?

Thanks, Arnout

Great, thanks. I just send you an email with the details.

We moved from our site from http:// to https://, redirecting all traffic to the new https connection.

However, in our campaign all scores have dropped (only 1 page crawled).

Is there something we can do to migratie the data, or update the existing campaign to reflect this minor change to our existing site?

I don't believe there is a 'magic number'. As fast as you can get it...

It also depends on what the competition does if it will help you at all to improve your score.

Then again, I've read over and over that the PageSpeed score sometimes is something no to worry too much about, as some of it suggestions for improvement are simply undoable to have the site working properly.

But it'll be hard to convince your client to become 'unbelievers' of a grade by a major brand…!

Unless you truly think Kanye West-posts are the way to go to improve your business. If you believe that – no offense – your better score (in your SEO strategy) is better than mine.

But I get your point. The selection of keywords is only relevant to compare similar SEO strategies!

Thanks!

What exactly is your question?

You experience high bounce rate on the articles aimed at converting visitors to buying affiliate products? And other (non-converting) pages do get way more visitors?

Because those are two different things: number of visitors (people arriving) and high bounce rates (% of people leaving again after visiting).

So…

• is not getting traffic to your converting your problem?
• or are visitors going to the wrong pages?
• or is just plainly not conversing your main problem?

Because when you're able to pull in audience with some pages, then the problem will be mainly content related (in my opinion). That content does resonate. Other content doesn't. Maybe it is due to the nature of your content (e.g. game reviews may be more popular than hardware reviews?) or the way you present your content (your tendency in writing different kinds of articles).

Or perhaps there is more competition for the targeted subject? Or there is far less traffic for the targeted subject.

Do you have an idea of the total volumes for the targeted audiences and what your SERP results are on the targeted keywords?

Hi EGOL,

For sure! I also think one should monitor the branded keywords. Precisely for that reason.

However, generally the total score of my keywords (including 6 branded out of 58 keywords) will skew the graph in the competition overview in my favor... (As I figure I'd normally perform better on 10% of the total set of keywords).

So in this competition overview I guess it would be logical to filter only Non-Branded keywords, right?

(And of course our imagination and decisions make the selection of keywords limited , but I figure that doesn't represent skewed data: because those are the keywords we truly and consciously aim for... not?)

Hi Igor,

Thanks! Makes total sense how the score is calculated!

Are you also suggesting that, in order to make competitive Search Visibility scores more comparable, it might be useful to either exclude your own branded keywords (easy through filtering) and/or include their branded keywords (kinda awkward)?

(Of my 58 tracked keywords, 6 are my own branded keywords).

I dived into the Search Visibility metric and what it actually says. In short, I believe it to be an aggregated score for all keywords targeted.

However, our list of targeted keywords also include specific 'branded' keywords (and e.g. names of company leaders), which (presumably) aren't targeted by our competition. So what does the comparison with our competitors (i.e. Search Visbility x Competition graph) actually tell us? Isn't it giving a skewed impression?

(Or are keywords labeled as 'branded' not taken into consideration in the Search Visibility metric?)