Of these 3 options you laid out I would recommend adding new pages. You can always find other content about your company/services/products that is not posted on your website and recycle it to a degree. Have you guys ever thought about implementing a blog into the website. As far as a great user friendly way to continue to product content a blog is great.
Posts made by Bevelwise
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RE: Adding more content to an old site
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RE: How best to redirect URL from expired classified ads?
If your classifieds are categorized in any way then after a listing is expired I would always 301 redirect it up to the relevant category, but I think it would be more relevant to 301 it to the relevant category than trying to decipher a similar specific listing. I would find a way to dynamically after a listing expires it implement a 301 redirect. I don't believe canonicalization is going to help here unless you have other duplicate content issues with the site. I would not worry about the size of an .htaccess file because it doesn't impact anything negatively.
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RE: Tracking Required Form Fields in Google Analytics
Most statistics will tell us that contact forms with less fields usually look less "scary" and usually have better conversion rates. So taking the 2 name fields and consolidating them into 1 field gave us the ability to get rid of 1 field and we actually found before/after that users were giving us their full name.
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RE: Tracking Required Form Fields in Google Analytics
Hello Kyle,
That's a good question. To my knowledge, I don't believe there is a way to split test that type of tracking in Google Analytics. What I would recommend to facilitate the test is by using something like Website Optimizer to do a traditional split test and look at the abandonment rate per page to see if there is a large difference.
Another helpful strategy I have used in the past when people ask me about name fields is not using First & Last, but using Full Name. Granted, depending on if you're feeding a database and those variable presets may not be very accommodating to that strategy. Hopefully that could help as well.