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We have a broad content site - the majority of our traffic overall comes in via deep links.Google analytics consistently shows 17-20% of daily traffic under the "direct" bucket, with the rest of the traffic about equally split between Referring sites and Organic search.However, if we look at the specific content in the "direct" bucket, the URLs that are being hit do tend to mirror rather closely the Search traffic.  The close mapping to our Search traffic doesn't seem to make much sense  - while some of it is probably bookmarks, it seems doubtful that that could be responsible for more than, say, 20% of this direct traffici based on the # of pages and types of pages (many of the pages that do well in search are honestly not ones that someone would be likely to bookmark).  The traffic reported by google as "direct" for a given day tracks a lot closer to Search than Referral URLs (which tend to be he more viral content on our site). Any idea what could be causing this traffic to show as Direct?  Do people tend to bookmark pages while doing searches to come back to them or something? THANKS everyone for the responses.  Still not quite sure what it is, continuing to look into it, particularly technical issues that the link to the Avinash post might prove very helpful for

We have a broad content site that includes crowdsourced lists of items. A lot of the pages allow voting, which causes the content on the pages (sometimes the content is up to 10 pages deep) to completely rearrange, and therefore spread out and switch pages often among the (up to 10) pages of content. Now, could this be causing any kind of duplicate content or any other kind of red flags for Google? I know that the more the page changes the better, but if it's all the same content that is being moved up and down constantly, could Google think we're pulling some kind of "making it look like we have new content" scheme and ding us for these pages? If so, what would anyone recommend we do? Let's take an example of a list of companies with bad customer service. We let the internet vote them up and down all the time, the order changes depending on the votes in real time. Is that page doomed, or does Google see it and love it?