Latest posts made by bhochstetler
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RE: Choosing keywords for similar products on an ecommerce site
That is certainly possible, and it's a smart thing to do in many cases.
The easiest example of this that I could think of was the terms "buy mens nike shoes" and "buy womens nike shoes". store.nike.com ranks highly for both results, but with an almost completely different set of pages for each. Many large brands will have several similar items that are differentiated by the long tail, so you should be able to find more examples fairly easily.
posted in Keyword Research
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RE: What do you do about links to constantly moving pages?
Another thing you might want to consider is the use of rel="canonical". If you use the canonical tag on each job page to point back to the appropriate category it will help those category pages rank better rather than spreading the juice out among the individual job postings.
Matt Cutts recently did a video about this practice. He talks about product pages, but it should be the same in principle. You can find the video here: Canonical all product review pages as a single url.
You will still want to handle the missing pages with a 301 or 404, but there will be less concern about losing juice every time a job is filled. And as the video says, this is something to consider but it isn't a solution for everybody.
posted in Technical SEO
Best posts made by bhochstetler
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RE: What do you do about links to constantly moving pages?
Another thing you might want to consider is the use of rel="canonical". If you use the canonical tag on each job page to point back to the appropriate category it will help those category pages rank better rather than spreading the juice out among the individual job postings.
Matt Cutts recently did a video about this practice. He talks about product pages, but it should be the same in principle. You can find the video here: Canonical all product review pages as a single url.
You will still want to handle the missing pages with a 301 or 404, but there will be less concern about losing juice every time a job is filled. And as the video says, this is something to consider but it isn't a solution for everybody.
posted in Technical SEO
Born and raised in Indiana. I worked many different jobs in many different industries before starting my own company doing mold remediation work.