We recently launched a new design of our website and for SEO purposes we decided to have our website both in English and in Dutch. However, when I look at the rankings in MOZ for many of our keywords, it seems the English pages are being preferred over the Dutch ones. That never used to be the case when we had our website in the old design. It mainly is for pages that have an English keyword attached to them, but even then the Dutch page would just rank.

I'm trying to figure out why English pages are being preferred now and whether that could actually damage our rankings, as search engines would prefer copy in the local language.

An example is this page: https://www.bluebillywig.com/nl/html5-video-player/ for the keywords "HTML5 player" and "HTML5 video player".

I've gotten a few Redirect Issues that involve Redirect Chains, with the https:// version redirecting to the www. version and then redirecting to the right URL.

Here is an example:

I've tried setting a direct redirect between the first and the last URL, but WordPress doesn't seem to allow that (it's overwritten). I've also tried checking the internal links to make sure that none of the links are the first one. They don't seem to be there.

Does anyone have any tips on solving these Redirect Chains?