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Yeah, the way you've done it with each bit of content under different URLs for the About us section e.g. /meet-the-team, /roof-chicago, /testimonials/ is my argument. You've done it the way I want to do it - creating dedicated landing pages for each bit about you, not just shoving it under one /about-us URL.

Here's our current About Us landing page, you'll see what I mean http://www.seriousideas.com/about-us/ - we have it broken down into lots of little bits which you can jump to if you didn't want to scroll --> Meet the team, our history, sectors, clients. I'm arguing that I wouldn't have all of those one URL, I would split them up like this:

/meet-the-team

/our-history

/sectors

/our-clients

But still use responsive web design on the site so that it is an easier experience for the user.

Do you see what I mean?

Aww I think I unfairly represented my web designers argument, I think he was more playing devils advocate than saying my way is wrong. But yes, your second comment RE: better UX was his point.

I see what you're saying, but I wouldn't do both... that could potentially lead to duplicate content and rubbish user journey if some pages are maahoosive and some point people to different areas of the site.

We don't sell products, we're a service based company (marketing agency). So all our content is around what services we offer, as well as having a blog and some research papers. But ultimately we're trying to promote our marketing services to help businesses connect with their audience better.

I've been doing some research into web design and page layout as my company is considering a re-design. However, we have come to an argument around responsive webdesign vs SEO.

The argument is around me (SEO specialist) arguing that I want dedicated pages for all my content as it's good for SEO since it focuses keywords and content properly, and it still adheres to good user journeys (providing it's done correctly), and my web designer arguing that mobile traffic is on the rise (which it is I know) so we should have more content under 1 URL and use responsive web design so that users can just scroll through content instead of having to keep be direct to different pages.

What do  I do...

I can't find any blogs, questions, or whiteboards that really touches on this topic, so can anyone advise me on whether I should:

1. Create dedicated landing pages for each bit of content which is good for SEO and taking users on a journey around my site

OR

2. All content that is relative to a landing page, put all under that one URL (e.g. "About us" may have info on the company, our team, our history, careers) and allow people to scroll down what could be a very long page on any device, but  may effect SEO as I can't focus keywords/content under one URL properly, so it may effect rankings.

Any advice SEO and user experience whizzes out there?

Hi,

Thanks for your repsonse!

None of the pages on the Henley.ac.uk site have a rel="canonical" on them. Is this a bad thing? Does this effect overall SEO?

Thanks,

Virginia

I'm running a campaign crawler through Moz on this particular page: http://www.henley.ac.uk/executive-education/leadership-and-management-programmes/ but I'm getting a notifcaiton from Moz saying, "you're not using the rel="canonical" META attribute"

I don't understand what this means!! Has anyone else had this problem, or can they help me understand what this means and how to fix it?

Oh, and Happy Thanksgiving from the UK!

Virginia