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We are looking at integrating a blog into our website. Unfortunately, our content management system is very clunky and not set up to quickly publish blog style content. I'd like to use Wordpress and set up the blog as a subdomain of my company website. Our URL is www.blockandcompany.com so the blog URL would be www.blog.blockandcompany.com. Is it correct to say that if the blog is set up this way, the search engines will see the regular website and the Wordpress hosted blog as one big site? I want to use the blog to write keyword-rich content, but I don't want to divide my SEO "equity" between two separate sites. Any advice?

I just noticed that I have the exact same page showing up separately in my Google Analytics reports. One has a "/" at the end and the other does not. Otherwise, these are the exact same URL's. Is this something I need to be aware of from a duplicate content perspective? If so, how do I go about fixing this? I thought the SE's would automatically see that a URL with a "/" at the end is the same as one without, but if that is the case, why is it showing up in my reports as two separate pages?