We are looking at integrating a blog into our website. Unfortunately, our content management system is very clunky and not set up to quickly publish blog style content.
I'd like to use Wordpress and set up the blog as a subdomain of my company website. Our URL is www.blockandcompany.com so the blog URL would be www.blog.blockandcompany.com.
Is it correct to say that if the blog is set up this way, the search engines will see the regular website and the Wordpress hosted blog as one big site? I want to use the blog to write keyword-rich content, but I don't want to divide my SEO "equity" between two separate sites.
Any advice?
