Welcome to the Q&A Forum

Thanks everyone for your responses. I can see that it is best to simply use www.blockandcompany.com/blog versus www.blog.blockandcompany.com.

In checking again with the company that runs my site, I was told there are problems running a site based on Coldfusion (which my site runs) and Wordpress (with is PHP based). I guess they don't play well in the same environment so that is why they are recommending hosting the blog on a different server and using a subdomain. Looks like I'm stuck doing it this way.

We are looking at integrating a blog into our website. Unfortunately, our content management system is very clunky and not set up to quickly publish blog style content.

I'd like to use Wordpress and set up the blog as a subdomain of my company website. Our URL is www.blockandcompany.com so the blog URL would be www.blog.blockandcompany.com.

Is it correct to say that if the blog is set up this way, the search engines will see the regular website and the Wordpress hosted blog as one big site? I want to use the blog to write keyword-rich content, but I don't want to divide my SEO "equity" between two separate sites.

Any advice?

I just noticed that I have the exact same page showing up separately in my Google Analytics reports. One has a "/" at the end and the other does not. Otherwise, these are the exact same URL's.

Is this something I need to be aware of from a duplicate content perspective? If so, how do I go about fixing this?

I thought the SE's would automatically see that a URL with a "/" at the end is the same as one without, but if that is the case, why is it showing up in my reports as two separate pages?