@talentwide said in Huge Drop in Direct Traffic in G4:

, or tracking errors could all be contributing factors. It's advisable to investigate further, check for any technical issues, and monitor traffic patterns to identify the

Two of our client sites have also seen a large drop in traffic, both direct and organic search, coinciding with the implementation of GA4. Both sites are > ten years old, with a deep search history. As these are e-commerce sites, the impact is directly reflected in a significant drop in 'sales' volume.

Are there any indicators of how the 'ranking' methods have changed with GA-4 or any other 'factors' that should be accounted for in the site structure for GA-4 that would have altered the SEO results pages in google?