I used Rank Tracker to evaluate a specific site for "geofencing software" - the result was "not in the top 50." However, if I go to Keyword SERP analysis and put in the same keyword "geofencing software," it shows the specific site within the first page results in SERP. I verified the ranking with a google search of my own and the site does show in the first page results.
Why is Rank Tracker not matching Keyword SERP results?