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Thanks Brett!

Definitely a great point there about Amazon. We're thinking of posting some use cases and success stories on the product pages, which will be unique and shouldn't be seen as fluff by visitors.

Thanks for the response Dimitri!

This definitely makes sense and is great to keep in mind. Our products are event technology rentals like tablets and computers, so I think there is some level of detail we can go into such as different specs, use cases and success stories. We definitely wouldn't want to go into too much detail beyond that as it would be unnecessary to the user.

In this case, the user would expect to see an easy way to get in touch and then see additional service and product options.

Thanks!

We're working to improve the ranking of one of our product landing pages. The page that currently ranks #1 has a very simple, short layout with the main keyword many times on the page with otherwise very little text. One thought we had was to make a more comprehensive page including more info on the features and benefits of the product. The thought being that a longer form page would be more valuable and potentially look better to Google if the other SEO pieces are on par.

Does that make sense to do? Or would it be better to keep the product page simple and make some more related content on our blog linking back to that landing page?

Thanks in advance to any help you can provide!