We have an internal debate, that perhaps y'all can help us resolve.
In the past "freshness" of content has been important, correct? (Google's QDF for example) In the past (to present) when we build a site with the intent to SEO the site, we build the core pages with the expectation that we will be adding more site pages as the project progresses, thus settling the "fresh content" factor.
But it has been proposed to us, from a client, that completely building the site out with all the pages you hope to rank, getting the upfront bang for your buck. The expectation is that the traffic soars right-off.
Now the client says that he has been doing this for years and has not been affected by any alog changes. (although we have not seen proof of this from him)
So our question is this: Is it better to provide a website full of fresh content at the beginning of the project, for a jumpstart on traffic, then leave the site alone ( for the most part)
or
Is it better to have core pages of fresh content at the start, and build out new pages from their, so the website remains fresh every month?
And can you prove your argument? (we need cold hard facts to be convinced