Traffic Estimate Differences Between Google Adwords and Search-Based KW Tools
1/14/2009 Google provides monthly traffic estimates by KW in both its original Adwords Keyword tool (ADKWT) and its newer Search-Based Keyword Tool (SBKWT). In some cases the numbers reported are similar, but in most cases the monthly traffic numbers appear to very different, with the SBWKT numbers being only a fraction of the ADKWT. Here are some examples taken from a "business intelligence" search with each tool.