I am a professional search engine optimization consultant. I was interviewed by Wired Magazine in their 2004 feature "The Complete Guide to Googlemania!" and cited by USA Today in their article "Gunning for search engines" from August 20, 2003. My website is referenced to by NARA - ALIC - User's Guide to the Internet at The National Archives as resource for "Web Site Promotion Tactics and Tools".

I am the CEO of the search engine marketing firm Bruce Clay, Inc. which I founded in 1996. I am active with industry organizations such as: SEMPO, the Search Engine Strategies conference, IMC USA, Web Analytics Association, American Marketing Association, IIMA - International Internet Marketing Association and the California Chamber of Commerce.