Hi-
I am personally not aware of any "two way" affiliate programs, but for setting up an affiliate program for your site (pay people for referrals), Ray had some good suggestions for places to start.
I would add the following two thoughts:
-
Depending on your ecommerce platform, you might be able to find low cost affilaite plugins. For example, I know that Magento has several available. The downside to something like this is that you need to build a network of affiliates yourself. If you go with one of the affiliate networks you have an army for affiliates that can choose to list your products.
-
Try to make sure that whatever affiliate program you use has a way to mark a customer as coming to your site first (a cookie on your site). When we set up an affiliate program what would happen is that someone would go through the order order process then when they got to checkout they jump off the site for a minute to go find a coupon. When they returned they would have the affiliate ID of the coupon site, so that site would earn a commission even though they were really not the referrer.
That's my 2¢ !
Good Luck
Ken