Hello SEO MOZers!
We have one one main ecommerce site and I have just discovered we have an EMD sitting on a .co.uk, for one of our premium product ranges, and it actually outranks our main website. It appears on page one.
My question is how do I handle the EMD? I don't want to start building authority to this site, as we are currently developing the main brand site, however I can't ignore that it is ranking.
There is relatively little content. There are links on the page (it's only one page) that go through to the product section on the main site. But should I 301 redirect it?
What would be your advise? I want to capitalise on any traffic we could benefit from, and ultimately I want the main site to rank better for this product's keywords.
Any help would much appreciated.