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Hi Robert,

Thank you very much for the detailed reply. The main website is also based in the UK but I'm not sure about the DNS which I will check. If they are on the same DNS, are you saying that redirecting the EMD to the main brand website would contravene Google best practice and we shouldn't do it?

We have a full section for this product range on the main site so it means that there is a viable target for the 301. I just feel like we should be building up this section on the main site and making that better, rather than focusing on the other one, but unfortunately because it ranks so well (I thought Google stopped ranking websites just for the EMD), I need to do something with it!

Thank you for your advise so far. I'm really grateful to you.

Carla

Hello SEO MOZers!

We have one one main ecommerce site and I have just discovered we have an EMD sitting on a .co.uk, for one of our premium product ranges, and it actually outranks our main website. It appears on page one.

My question is how do I handle the EMD? I don't want to start building authority to this site, as we are currently developing the main brand site, however I can't ignore that it is ranking.

There is relatively little content. There are links on the page (it's only one page) that go through to the product section on the main site. But should I 301 redirect it?

What would be your advise? I want to capitalise on any traffic we could benefit from, and ultimately I want the main site to rank better for this product's keywords.

Any help would much appreciated.