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Linking domains is the total number of domains linking back to you.
Inbound links is the total number or links you actually have. Each domain could be linking to you from different pages on their site, adding up to the total "inbound links".
I think its important to have both. You obviously dont want 1 domain bringing you 1,000 inbound links. If you build up your linking domains, total inbound links will naturally rise. Just dont keep it at a 1:1 ratio
Hiding text through CSS is against Google's TOS. So basically it can be classified as "black hat".
Your H1 should tell your users what your page is about, if you have to hide it for whatever reason, there may be something wrong with your design.
You will not be penalized for using the word "free" in your metadata. Just make sure you have something free to offer and your description is not mis-leading.
Assuming your talking about generating links from it, It all depends on the topic and quality of the white paper.
Personally I would rather use the whitepaper as a way to get people to subscribe to a email list.
Interested in other peoples comments though!
Hi Mark,
This will not hurt your SEO at all, here is a video from Matt Cutts explaining the issue: http://www.youtube.com/watch?v=l_A1iRY6XTM
Hope that helps!
Right, personally I have never seen a aged website with the same linking domains as inbound links.
I am not saying its bad, I just havent seen it and wouldn't recommend that because of that observation. Dont go crazy over it as obviously you cant get multiple links from every source you find.