You will not be penalized for using the word "free" in your metadata. Just make sure you have something free to offer and your description is not mis-leading.
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Posts made by CaseyKluver
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RE: Using the Word "Free" in Metadataposted in Intermediate & Advanced SEO
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RE: What is the most SEO friendly Shopping Cart?posted in On-Page Optimization
We use WordPress + Shopplugin (newest version)
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RE: Do we need to manually submit a sitemap every time, or can we host it on our site as /sitemap and Google will see & crawl it?posted in Technical SEO
Typically I use /sitemap.xml
I dont think it matters what you call it, as long as its submitted to Google webmaster tools.
Check out sitemaps.org for more info on how to create a quality sitemap