So... our results keep slipping little by little. I am trying to understand the rhyme and reason to it all (aren't we all?)
Since Penguin, one website seems to have strongly benefited from the update. And I can't seem to understand why except maybe for the lack of seo efforts which resulted in no bad efforts.
Search for "chaussures grandes tailles" in google.FR, you will find what I am talking about.
This is what I seemed to have gathered.
The #1 result has the KW in both their title and description is using blatant keyword stuffing (ie just astring of keyword with no phrase structure), has done little with links or optimization, does have 300 facebook fans (but they seem to have been bought according to the last 3 months activity). Text is very limited on their site. They have a lower authority than other websites.They are also a newcomer as far as the market goes.
It is important to note, that they also rank #1 on many of the related field keyword or top 3. So according to google this is a "winning" website as of now.and that is why it grabbed my attention.
The #2 results, is a big website, equivalent to zappos or the like, seems to have redone their optimization following penguin and to me seems to do a pretty good job at writing "natural" content for the user, not for google, as much as possible without killing their seo chances. Their authority should be good, and tons of people are linking to them. They also do use a lot of PR blog/article.(legit ones though I am not sure about before). They invest heavily in adwords and ads altogether (tv/radio/etc..). They are the big guy but are not specialized on this keyword.
The lower results, are not as representative, a mish mash of good and bad but all are specialized stores in this market including mine. They all get some ranking on some of the major keywords but not nearly as much as that #1 website which is killing it all (see semrush for more on it). So I thought I would focus on these 2 top (neither of which are mine) to start a conversation.Though feel free to comment if you have any hindsight on any of them.
Can anyone explain to me why the #1 can possibly be #1? I would love to hear everyone's opinion on the matter.
I fully understand that in the long run that #1 might not be #1 forever, but then again it has been several months now at least and the longer that last, the more likely they are to gain new (possibly repeat) customers...