Alex,

Very interesting question.  As a business owner that has had several SEO companies do our work( in my opinion) won't trust my keys to the kingdom.  I have spent a tremendous about of money  using services and outsourcing. I've learned that we do a better job ourselves and we understand our end user better as well as the product.  I do still use 2 services( by the same company) I like how they operate, they are always straight forward and honest.  One of the services is pure consulting- it's been invaluable.  I have learned that I typically am dead on with my thinking, I just need to approach it from a computer mind a bit.

Good luck - might be easier to delegate some of your other responsibilities.

PS- if they start down the road of " Intellectual Property or I can show you a webinar" run....

Chad

Mike,

Our company uses Vocus( which owns PRweb) about 2-3 times per week.  In the past we have used other PR release services but have found this has been the best.  Vocus is a annual paid service ( a bit pricey 5K) but considering it allows you to send out 1 press release a day which I would not recommend, the largest benefit is that the service allows you to send your press release directly to new editors emails, magazine etc.  This service has gotten out products in Southern Living and a few other magazines- which is priceless.

Make sure you goal is to create awareness rather than quality backlinks- make sure your press release are something people actually want to know about- then the natural process of high quality backlinks will come.

Good luck.

Chad