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There are several steps you can take to reduce the spam score of your website:

Monitor your backlinks using different tools and actively work to remove any spammy or low-quality links pointing to your website.

Avoid using spammy tactics such as keyword stuffing, hidden text, and cloaking, as these can result in a high spam score.

Ensure that your website's content is relevant, informative, and valuable to your target audience.

Use appropriate heading tags and ensure that your content is properly structured and easy to read.

Use alt tags to describe images on your website, as this can help improve the accessibility of your site and reduce the spam score.

Keep your website up to date with fresh, high-quality content, and avoid using duplicate or plagiarized content.

Make sure your website is mobile-friendly, as Google and other search engines may penalize websites that are not optimized for mobile devices.

By following these best practices, you can help improve the quality of your website and reduce the risk of a high spam score. It's important to note that reducing the spam score of your website can take time and effort, but the benefits are worth it, as a low spam score can help improve your search engine rankings and drive more traffic to your site.

@haris313 said in Backlinking Strategy:

What should be my link-building strategy?

Link building is the process of acquiring links from other websites to your own website, with the goal of improving your search engine rankings and driving traffic to your site. However, it's important to note that not all links are created equal, and the quality of the links you acquire can have a significant impact on your website's performance.

Using a tool like https://rush-analytics.com/land/backlinks-spam can be helpful for identifying and analyzing links to your website, but it's important to use this tool as part of a comprehensive link-building strategy, rather than relying on it as the sole source of information.

Here are a few strategies you might consider as part of a link-building campaign:

Publish high-quality, informative content that other websites will want to link to.

Reach out to other websites and ask for links, but be sure to provide value in return (such as linking to their content from your own site).

Participate in relevant online communities and forums, and provide valuable insights and resources that others will want to link to.

Use social media to promote your content and encourage others to share your links.

Monitor your backlinks using the tool and actively work to remove any spammy or low-quality links pointing to your website.

It's important to approach link building with a long-term perspective, as it can take time and effort to build a strong, diverse link profile. However, by following best practices and focusing on creating high-quality content and relationships, you can develop a link-building strategy that will help drive traffic and improve your website's search engine performance.