I am working on a large ecommerce site right now. I am adding a blog to the site for content purposes. I have been going back and forth on this question, and wanted to get your opinions.
Should I integrate the blog into the ecommerce site with the full ecommerce header and/or sidebar, or should I have the blog just be a well designed theme and strip all the ecommerce functionality for it.
I would think that people would be more apt to share and link to content if it wasnt surrounded by links to product category pages and the like.
Thoughts?