Tactics to Influence Keywords in Google's "Search Suggest" / Autocomplete in Instant?
-
Perhaps some form of viral campaign will push up the searches for 'your keyword'... It's definitely an interesting topic!
-
There will always be some people who can get around that. Fresh proxies, Private proxies - by the time Google has those proxies (if at all) it in their "list", they come with a fresher list of new proxies. Cat and mouse chase.. except there is one cat and too many mice. Anyways, its not something I would recommend.
-
Isn't Google smart enough to have a list of common proxies and not count them for any changes?
-
I just went to that link and it looks like it's broken, holding page for GoDaddy loads.
This page describes it and seems to be working... http://blog.zap2it.com/pop2it/2011/01/is-kevjumba-a-heterosexual-bear-wrestler-he-wants-the-internet-to-think-so.html
-
Search Suggest is also dependent upon the volume of content related to those keywords. Remember, the original search suggest provided you with data on the number of search results available for the phrase. We have seen marginal improvement with just massive content syndication and no click manipulation.
Finally, whatever you do, it will have to be sustained. Suggest is updated alongside whatever keyword metrics Google is using. You can't simply hope to run a single mechanical turk campaign and then permanently influence the results.
-
First, you have to decide what type of content you're trying to simulate. A breaking news story may get 1,000,000 searches in a day while the previous day that search might have gotten 1000. A major product will get fewer but more evenly distributed searches. Decide which you want before you do anything, or you'll be found manipulating google - and they don't like that, for some reason.
-
Rishi Lakhani wrote this earlier today on the subject, great blog post- http://explicitly.me/manipulating-google-suggest-results-%E2%80%93-an-alternative-theory
-
Very interesting indeed, will be nice to make a few experiments
-
Pretty interesting article, guess I must have missed it despite having liked them on FB.
-
I got an interesting post from one of the bloggers: SEJ shared this on facebook.
http://explicitly.me/manipulating-google-suggest-results-–-an-alternative-theory. Worth a read
-
Thank you, that makes sense.
-
When leaving blog comments, isntead of trying to get a link out of them in any way, simply be a normal person, give your opinion of the blog post, then encourage readers to search something. If you have coupon sites this works great because you can comment on a blog in your industry, then tell anyone if they are going to buy the product to be sure to Google for some coupons first, because they can save money that way. No link, no brand mention, but you get more search traffic for a phrase.
-
This is more theoretical, talk on methods to influence google search suggest, (think auto complete which now will assist SEO alot more with more users using instant search) We want google to automatically suggest keywords that we have influenced.
-
That's a really smart idea... I wonder if the direct link to Google with the search phrases helps at all even when the link isn't clicked on and a search is performed.....
-
Please forgive me (I'm new to this), but what do you mean by tactics to influence keywords in Google's Search Suggest" / Augocomplete in instant? And how does it help your seo?
-
The easiest way is the black hat way using proxy/ips. I am not sure if it can be necessarily labeled black hat but anyways...
The clean way is to have a direct link to google with the search terms - put it on high traffic pages and ask visitors to click it and find your website.
Firstly you are increasing the search count and also the likelyhood of it getting included in the Auto Suggest list of google.
2nd, you are getting your visitors back.
You can make it interesting like a treasure hunt, give them a discount or a freebie.. to go to Google and be able to find their back.
-
Haha funny, thanks for the link!
-
Thanks for sharing that charles!
Although I just checked it out and this phrase "is kevjumba a heterosexual bear wrestler" seemed to have went viral, appearing on titles of tons of different domains.
-
If you type -is - in google (that is is with a space after it) you will see a phrase "Is Kevjumba A Heterosexual Bear Wrestler"
Here is how that phrase made it to suggest: http://www.viralblues.org/is-kevjumba-a-heterosexual-bear-wrestler-an-only-child.html
-
I have used the mechanical turk in a reputation management scenario to help move a negative search suggest down, down, down by having other searches conducted by turks, such as "brandname coupons", "brandname reviews". (The term was "brandname scam". ) Only a set number a week were tasked and always a different combo of terms. The actual mechanical turk task contracted for was at face value legit - to search for the particular set of terms and note where in the top 10 search results the "brandname" domain fell.
-
Is there an Canadian Mechanical Turk available? As this is a US only service
-
Social Media driven, internet scavenger hunts could help propigate instant search results and provide some jucy link bait! Would of course take some sort of contest reward incentivization.
-
I've seen another who shall not be named do that as well. Successfully I believe.
-
Create an army of botnets*
*Highly blackhat and you could end up in prison!
-
It's definitely something to do with a wide range of IP's/accounts/locations searching for the same thing that influences it. I'm working for a site now that has really no SEO, but they're widely known offline for their customized products. People get to the site almost exclusively typing some version of "brand name" or "brand name product." While they won't rank at all for "certain product," when you type in "brand name" it will auto complete with the products they're known for offline, as well as marketing campaigns they've done.
Edit: As well as one autosuggest being a brick and mortar location (the city) that they no longer operate out of. Which was another search term people would add to the the end of "brand name"
Hope that provides some more insight.
-
I'm not sure exactly why, but google started "suggesting" me after I participated heavily in yahoo answers. No other SEO practices were attempted.
Perhaps its the wide range of IP addresses typing in your brand.
Update:
For some reason this just popped in my head, but my search suggest seems to be equal if not stronger with Yahoo and Bing even though I've had less than 5 queries+Click throughs of my brand in the past year on either of them
-
I dont think that there are legitimate ways to influence suggest for popular keywords. I have noticed one thing though: Popularity of a particular term leads to its inclusion in the suggest list. Example: I ran an awareness/social campaign to save our historical monuments from vandalism by making a website where people could scribble whatever they want.
That campaign went off really well with retweets and shares among good influencial folks. It got shared on bookmarking websites as well. Suddenly, I started seeing a keyword "responsible travel" coming up on suggestions. But as the momentum died, we lost that preference. Maybe the QDF algorithm kicked that keyword out?
-
Someone who will not be named (it rhymes with "Bomb Itch Slow") told me to Mechanical Turk the crap out of it
-
Using social media competitions to increase search demand for certain queries is very effective.
-
Going offline.
Have a TV or radio ad and tell people to search "your keyword".
I believe this was successfully executed for phrase "seo found" in Australia. http://www.google.com.au/search?q=seo%20found I was first suprised to see a peak in search volumes in Google Keyword Tool and was later told that they had a massive advertising campaign for this phrase.
This is something I intend to try in the future.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is there Schema Markup for "brand name"?
Hi Mozzers, I've been trying desperately for months to get my domain to rank #1 for its brand name in Google. This is made hard by the fact that the brand name is also a combination of two keywords, one of them being "Hire". I've actioned everything I can think of, setting up and maintaining social networks (including g+), adding the site to lots of high quality business directories, internal and external linking. I even asked right here. The site continuously rises in the ranks until it hits top of page 2 and then starts falling again. When searching [Brand name] +[Town of HQ] we get the open graph info displayed, and the g+ pin, but still only rank 3rd! My Question: Is there a schema.org markup for brand names? and would it make any difference adding this? I feel like I'm clutching at straws now... Oh were in the UK if that helps. I'd also be happy to share the domain via PM if anyone is willing to help!
Branding | | Silkstream0 -
Marketing for a new alternative solution (general keywords) and for it to show up under specific keyword searches
Hi Moz Community! I've run into a marketing dilemma for one of our customers that we provide SEO and internet marketing services to. Therefore, I need the help of you clever people! The company is a high-tech innovative biotechnology company, so instead of using their product as an example which might be confusing, I will represent the problem with "DVDs" and a new technology similar to Netflix. Customer wants to buy 500 Days of Summer DVD online and isn't aware of the new technology called 'Netflix' where we can stream it online instead of ordering it online. Netflix marketing team wants their website to show up alongside search results so when people search for 'buy 500 Days of Summer DVD', you will see Amazon, blah blah and at some point also see 'Netflix: Stream Instantly Online!' What is the best way to approach this? Micro (macro) site? Can I target 'DVD' and make the microsite use a direct match? Do I have to create a page for every single popular DVD in order for it to effectively rank? Any other clever solutions to this problem? Thanks everyone! Sheldon
Branding | | swzhai0 -
Blogging/content strategy
While personal blogging & branding is pretty typical for those in a service/b2b industry, when it comes to CEOs/owners of retail businesses - not so much. We have a company blog right now that is heavy on company news and updates - and will be working towards being more informational/educational. But, in the meantime, it's difficult getting the ok to contribute to contributor based article/resource sites - such as http://smallbiztrends.com, since the business blog, by nature, is promotional. (our clients are both business & consumer) Assuming, we can generate enough content, my suggestion is to have the owner create a personal blog which will be purely information and educational, and use that blog to account for the owner's expertise and use those articles as means to get accepted as a contributor at highly prized sites. At the same time, we would still have a business blog that combines educations & company news/promotional. Does this seem like a sound strategy? or is it better to just build up the company blog as an educational resource. Will reputable sites be ok with an educational company blog?
Branding | | S.S.N0 -
Moving Blog from www.topic.domain.com to www.domain.com/blog
Hi Fellow Mozzers, Just started off here on seomoz.org and am super happy to have joined the community! I've recently started a new job as web optimization manager for an education company. There is a lot to do and one of my first tasks is to figure a better strategy for our current blog. I've convinced our management to move our blog from topic.domain.com to domain.com/blog. My research has shown that this is a better strategy so that our blog can receive the DA of our root domain, get more people to click through our site, and even receive more natural searches (PLEASE, someone correct me if I'm wrong on this). Anyway, our blog is currently hosted as a Wordpress blog and we're wondering if it's more worthwhile to build a blog platform ourselves or continue using Wordpress. I am not a technical guy and don't know the backend stuff to make it happen, but my concern is primarily for the optimum search capacity. Also, our bloggers frequently put links to different portions of our website - does this hold any negative SEO value in terms of too much internal linking? I personally wouldn't assume so, but then again I could be wrong. Finally, we also track our main website using Google Analytics- currently, the only tracking we have installed on our blogs is the default provided by Wordpress (yes yes I know, but that's why i'm here -- to fix these weaknesses). I'm assuming we will be able to better track using GA when the switch is made. So, I guess my questions are: (1) Is my research correct in that it's better to have our blog hosted as domain.com/blog over topic.domain.com (2) Are there any best practices in making this switch and/or any negative implications with continuing to use Wordpress or should we build our own platform (we have the internal resources to do so, but would prefer to take the easiest and best route in terms of SEO and community building). (3) Will it still be just as easy to track using GA. Thank you!! Pedram
Branding | | CSawatzky0 -
How to feature in Google restaurant reviews?
Hi, When I Google a restaurant name here in the UK - try "fat duck bray" I see the photo of the restaurant on the right hand side, the Zagat review score and then right at the bottom of this section there is "More Reviews" with links to Urbanspoon,com, qype.co.uk, Zagat.com and Blackbookmag.com (often TripAdvisor will appear here too.) To one of the sites I work with these are all the competition so the natural question is how would one appear here? I've never seen anything covering this before so interested if anyone else has read anything on this or has any experience on this. Thanks in advance for any answers.
Branding | | ianmcintosh0 -
Advanced Twitter Searching - Is this possible?
Hi Is it possible within Twitter or Hootsuite to locate users who for example have announced they have recently become engaged or mention Valentines within a certain geographic area such as London that I could use to target them with tweets which would be of interest to them
Branding | | ocelot0 -
Google Maps Address Change
Below is an email from a former client. He is a personal trainer and his wife is a personal trainer and therapist. They used to operate out of their home. But now they have another location for their business. My questions: Will the address change work? How long will it take ? Is there anything more they can do? We've come across an interesting problem in the last couple of weeks. It took a while to figure out what was going on, but I think I've found the source. When one searches 'xxxx Athletic' on google maps (a very common way to find businesses as you know), the address that comes up is xxxxxxxxx (our home). Clients are coming to our house rather than the gym. Luckily we're only a few mins away by car, so they aren't late once they figure out what has happened. We need to change it to our new business address. I have tried to do this via Google Places, and thought I was successful this morning, but alas the listing is still our house. Perhaps it will take a few days to update, but in the meantime I have added a page to my personal Google+ profile with the proper address info. If you happen to know anyway to help us that would be great.
Branding | | DanielFreedman0 -
Google Places Question
When you are optimizing Google places campaigns what do you find to be a better way to appear for more searches? No, all customers come to the business location or Yes, this business serves customers at their locations (45 mile radius) **? **
Branding | | TheGrid1