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This is a story I tell quite often. My job is website optimization and customer experience. In most companies it would be incredibly unlikely that those two roles would sit in the same department let alone the same team. In our maturing Digital Marketing team however it makes a great bit of sense. I'm able to advocate for decisions on our website on behalf of both the user and the engines - which more and more overlap by quite a large margin. While not strictly UX - we do have UX designers on our production team within Digital - CX looks an awful lot like UX in many instances particularly when concentrating primarily on digital engagement and interactions. As I continue to build out my team I'll grow up specialists in the disciplines somewhat separately but there will continue to be a great deal of overlap as they will be marching to the same objectives and goals. From a challenge perspective it all comes down to measurement. The ways in which you communicate CX and SEO wins are different and telling them in a cohesive story has proved an active of poetic acrobatics but we're working on it

Hi there!!

If you don't have a way to rank them, consider developing one. It could breed competition in the ranks especially if this is something you would want to do year over year.

Consider the motivation that these bloggers would have for using this particular badge. If it becomes a badge of honor or recognition that could become incredibly enticing those those individuals motivated by such a thing. Other people will be motivated by a feeling of exclusivity instead. Using that exclusivity as a lever in the program can help to engaging that type of blogger.

For almost all of the blogging population I would say public recognition is a motivator. Depending on the size of the group you may want to consider making it a public deal...announcement with a list sort of thing to stroke their ego.

Credibility is key as well. Ensuring the program is one that actually extends and increases their credibility will make them far more likely to participate.

The O'Reilly book - Building Web Reputation Systems by Farmer & Glass will go a long way to helping clarify this in much greater detail. I'd highly recommend that!

For a good example check out the Power150 blogger list. Perhaps the best example there is. I also know of many conference organizers who utilize badges in their conference marketing with their speakers. SMX and BlogHer come to mind initially.

There are lots of great conferences that cover social media. I would start with SocialFresh and even mozcon of course. Kind of depends on what you're looking to get out of it though.

Community Management is a subset (of sorts) of social media and there are lots of great conferences on that as well.

As far as content that you can use and/or repurpose for your own use internally....so much of this type of content is custom to your own situation, niche and goals so I would take that into consideration. That being said one of the best forms of reusable IP within social comes in the form of a playbook for cross-organizational use. I would highly recommend taking a look at the Radian6 Social Media Monitoring and Engagement Playbook. Might be a good place to start. This is a loose and completely unofficial look at Pfizer's Social Media Playbook that may help give you some ideas as well. If you're into developing your own from the bottom up, I've heard (not read myself) that this is a great book from Tom Funk.

Alternatively it can be incredibly helpful to have a company external to your own org come in and develop customized training based on your organizational strategies. The outputs of that training can then be built upon and repurposed over time.

These are all great responses. I would add:

1. Ask.

2. Network and you'll get asked.

3. Sign up at MyGuestBlog.com <--- GREAT resource!!

Yay!! Glad the answer was helpful. I was fearful as I was writing it that I wasn't as clearly conveying what I was trying to say as I should have been. lol - But you got me so that's good!!

I would think largely that it completely depends. If the locations are radically different - for example different cities I would think it could make sense to do one for each locale (facebook.com/locationhospitalname) in addition to an overarching "corporate" account.  If the names of the hospitals are different to this becomes even more relevant. Then you up the chances of that Facebook account taking up another slot in a relevant SERP.

If they are similarly named hospitals all within a reasonably close proximity it may make less sense as you would have to maintain them, and continue engagement in each of those channels. The query wouldn't necessarily return or warrant returning one over the other.

From purely an engagement perspective - depending on the differences between the locations it makes a ton of sense to have different pages. I would imagine there to be a lot of content specific to each location that could generate great discussion.

I think you're asking if the video will rank better if it has more backlinks...yes?

I think you're asking if the video will rank better if it has more backlinks...yes?

Seeing the great links roll in, watching our pages crawl up the serp's, and finding a creative way to get my sh*z done with the limited resources I always seem to have

If I understand your question right - I'd say that I generally see pages ranked rather than individual posts or pages within a greater page...but I may be misunderstanding.

These are all great responses. I would add:

1. Ask.

2. Network and you'll get asked.

3. Sign up at MyGuestBlog.com <--- GREAT resource!!

This is a story I tell quite often. My job is website optimization and customer experience. In most companies it would be incredibly unlikely that those two roles would sit in the same department let alone the same team. In our maturing Digital Marketing team however it makes a great bit of sense. I'm able to advocate for decisions on our website on behalf of both the user and the engines - which more and more overlap by quite a large margin. While not strictly UX - we do have UX designers on our production team within Digital - CX looks an awful lot like UX in many instances particularly when concentrating primarily on digital engagement and interactions. As I continue to build out my team I'll grow up specialists in the disciplines somewhat separately but there will continue to be a great deal of overlap as they will be marching to the same objectives and goals. From a challenge perspective it all comes down to measurement. The ways in which you communicate CX and SEO wins are different and telling them in a cohesive story has proved an active of poetic acrobatics but we're working on it

I've seen another who shall not be named do that as well. Successfully I believe.

I would think largely that it completely depends. If the locations are radically different - for example different cities I would think it could make sense to do one for each locale (facebook.com/locationhospitalname) in addition to an overarching "corporate" account.  If the names of the hospitals are different to this becomes even more relevant. Then you up the chances of that Facebook account taking up another slot in a relevant SERP.

If they are similarly named hospitals all within a reasonably close proximity it may make less sense as you would have to maintain them, and continue engagement in each of those channels. The query wouldn't necessarily return or warrant returning one over the other.

From purely an engagement perspective - depending on the differences between the locations it makes a ton of sense to have different pages. I would imagine there to be a lot of content specific to each location that could generate great discussion.

Seeing the great links roll in, watching our pages crawl up the serp's, and finding a creative way to get my sh*z done with the limited resources I always seem to have

I think you're asking if the video will rank better if it has more backlinks...yes?

For me, an ideal office would have all of the comforts of home, but all of the efficiencies of an office.

• lots of light

• brightly colored walls and/or artwork

• dog bed

• quiet rooms for napping on those really long days

• good kitchen stocked with lots of snacks and drinks

• open floor plan

• lots of great businesses around helps too

• ponies

• comfortable and creative meeting spaces

ooooh I could go on and on, but I think those are some of my wish list items

It seems to me that that would almost have to be part of the puzzle. If you read, which I know you have the SEL post on what social factors Bing and Google look at it touches on it if only peripherally. re:

3) Do you calculate whether a link should carry more weight depending on the person who tweets it?

Bing:

Yes.

Google:

Yes we do use this as a signal, especially in the “Top links” section [of Google Realtime Search]. Author authority is independent of PageRank, but it is currently only used in limited situations in ordinary web search.

I can't help but think that the number and type of lists a person's Twitter account wouldn't be an obvious thing for them to include in their 'author rank'.

Also the previous question hints at it as well:

2) Do you try to calculate the authority of someone who tweets that might be assigned to their Twitter page. Do you try to “know,” if you will, who they are?

Bing:

Yes. We do calculate the authority of someone who tweets. For known public figures or publishers, we do associate them with who they are. (For example, query for Danny Sullivan)

Google:

Yes we do compute and use author quality. We don’t know who anyone is in real life

Also - if you think about it this could be symptomatically included as well. Because a person is included on more lists on specific topics (or not) they are likely to be more popular, which is likely to coincide a higher number of followers, RTs, etc. So maybe it's not directly related but it's a sign.

I'd add that if it's a truly great piece of content it might not hurt to get some help. A lot of link building agency's nowadays rely heavily on social networking and have large if not HUGE networks to lean on and this could definitely come in handy. A one-time push of one piece of content probably wouldn't break the bank.

Outside of that - I'd say a lot of the tactics @PH292 mentions but don't be afraid to jump in to your own social circles and push. If it's important and worth it - this is probably time to pull out the "pretty please RT xyz" dm's, messages etc.

If I understand your question right - I'd say that I generally see pages ranked rather than individual posts or pages within a greater page...but I may be misunderstanding.