Tactics to Influence Keywords in Google's "Search Suggest" / Autocomplete in Instant?
-
Perhaps some form of viral campaign will push up the searches for 'your keyword'... It's definitely an interesting topic!
-
There will always be some people who can get around that. Fresh proxies, Private proxies - by the time Google has those proxies (if at all) it in their "list", they come with a fresher list of new proxies. Cat and mouse chase.. except there is one cat and too many mice. Anyways, its not something I would recommend.
-
Isn't Google smart enough to have a list of common proxies and not count them for any changes?
-
I just went to that link and it looks like it's broken, holding page for GoDaddy loads.
This page describes it and seems to be working... http://blog.zap2it.com/pop2it/2011/01/is-kevjumba-a-heterosexual-bear-wrestler-he-wants-the-internet-to-think-so.html
-
Search Suggest is also dependent upon the volume of content related to those keywords. Remember, the original search suggest provided you with data on the number of search results available for the phrase. We have seen marginal improvement with just massive content syndication and no click manipulation.
Finally, whatever you do, it will have to be sustained. Suggest is updated alongside whatever keyword metrics Google is using. You can't simply hope to run a single mechanical turk campaign and then permanently influence the results.
-
First, you have to decide what type of content you're trying to simulate. A breaking news story may get 1,000,000 searches in a day while the previous day that search might have gotten 1000. A major product will get fewer but more evenly distributed searches. Decide which you want before you do anything, or you'll be found manipulating google - and they don't like that, for some reason.
-
Rishi Lakhani wrote this earlier today on the subject, great blog post- http://explicitly.me/manipulating-google-suggest-results-%E2%80%93-an-alternative-theory
-
Very interesting indeed, will be nice to make a few experiments
-
Pretty interesting article, guess I must have missed it despite having liked them on FB.
-
I got an interesting post from one of the bloggers: SEJ shared this on facebook.
http://explicitly.me/manipulating-google-suggest-results-–-an-alternative-theory. Worth a read
-
Thank you, that makes sense.
-
When leaving blog comments, isntead of trying to get a link out of them in any way, simply be a normal person, give your opinion of the blog post, then encourage readers to search something. If you have coupon sites this works great because you can comment on a blog in your industry, then tell anyone if they are going to buy the product to be sure to Google for some coupons first, because they can save money that way. No link, no brand mention, but you get more search traffic for a phrase.
-
This is more theoretical, talk on methods to influence google search suggest, (think auto complete which now will assist SEO alot more with more users using instant search) We want google to automatically suggest keywords that we have influenced.
-
That's a really smart idea... I wonder if the direct link to Google with the search phrases helps at all even when the link isn't clicked on and a search is performed.....
-
Please forgive me (I'm new to this), but what do you mean by tactics to influence keywords in Google's Search Suggest" / Augocomplete in instant? And how does it help your seo?
-
The easiest way is the black hat way using proxy/ips. I am not sure if it can be necessarily labeled black hat but anyways...
The clean way is to have a direct link to google with the search terms - put it on high traffic pages and ask visitors to click it and find your website.
Firstly you are increasing the search count and also the likelyhood of it getting included in the Auto Suggest list of google.
2nd, you are getting your visitors back.
You can make it interesting like a treasure hunt, give them a discount or a freebie.. to go to Google and be able to find their back.
-
Haha funny, thanks for the link!
-
Thanks for sharing that charles!
Although I just checked it out and this phrase "is kevjumba a heterosexual bear wrestler" seemed to have went viral, appearing on titles of tons of different domains.
-
If you type -is - in google (that is is with a space after it) you will see a phrase "Is Kevjumba A Heterosexual Bear Wrestler"
Here is how that phrase made it to suggest: http://www.viralblues.org/is-kevjumba-a-heterosexual-bear-wrestler-an-only-child.html
-
I have used the mechanical turk in a reputation management scenario to help move a negative search suggest down, down, down by having other searches conducted by turks, such as "brandname coupons", "brandname reviews". (The term was "brandname scam". ) Only a set number a week were tasked and always a different combo of terms. The actual mechanical turk task contracted for was at face value legit - to search for the particular set of terms and note where in the top 10 search results the "brandname" domain fell.
-
Is there an Canadian Mechanical Turk available? As this is a US only service
-
Social Media driven, internet scavenger hunts could help propigate instant search results and provide some jucy link bait! Would of course take some sort of contest reward incentivization.
-
I've seen another who shall not be named do that as well. Successfully I believe.
-
Create an army of botnets*
*Highly blackhat and you could end up in prison!
-
It's definitely something to do with a wide range of IP's/accounts/locations searching for the same thing that influences it. I'm working for a site now that has really no SEO, but they're widely known offline for their customized products. People get to the site almost exclusively typing some version of "brand name" or "brand name product." While they won't rank at all for "certain product," when you type in "brand name" it will auto complete with the products they're known for offline, as well as marketing campaigns they've done.
Edit: As well as one autosuggest being a brick and mortar location (the city) that they no longer operate out of. Which was another search term people would add to the the end of "brand name"
Hope that provides some more insight.
-
I'm not sure exactly why, but google started "suggesting" me after I participated heavily in yahoo answers. No other SEO practices were attempted.
Perhaps its the wide range of IP addresses typing in your brand.
Update:
For some reason this just popped in my head, but my search suggest seems to be equal if not stronger with Yahoo and Bing even though I've had less than 5 queries+Click throughs of my brand in the past year on either of them
-
I dont think that there are legitimate ways to influence suggest for popular keywords. I have noticed one thing though: Popularity of a particular term leads to its inclusion in the suggest list. Example: I ran an awareness/social campaign to save our historical monuments from vandalism by making a website where people could scribble whatever they want.
That campaign went off really well with retweets and shares among good influencial folks. It got shared on bookmarking websites as well. Suddenly, I started seeing a keyword "responsible travel" coming up on suggestions. But as the momentum died, we lost that preference. Maybe the QDF algorithm kicked that keyword out?
-
Someone who will not be named (it rhymes with "Bomb Itch Slow") told me to Mechanical Turk the crap out of it
-
Using social media competitions to increase search demand for certain queries is very effective.
-
Going offline.
Have a TV or radio ad and tell people to search "your keyword".
I believe this was successfully executed for phrase "seo found" in Australia. http://www.google.com.au/search?q=seo%20found I was first suprised to see a peak in search volumes in Google Keyword Tool and was later told that they had a massive advertising campaign for this phrase.
This is something I intend to try in the future.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google+ SERP Visibility For Non Branded Keywords
Hi, I've noticed that a competitors Google+ box is appearing on the right hand side of the Google UK SERPs for a non-branded keyword (open air balustrade). Please see attached image. I've always thought that the Google+ box would only be displayed in the SERPS for branded keywords. How is this Google+ box appearing for non-branded keywords? How can we improve our chances of our Google+ box being shown instead? Many thanks in advance, Lee. vDm914D
Branding | | Webpresence0 -
Community Discussion: Do you agree that brand recognition has an empirical impact on organic search rankings?
And could hard metrics — such as search queries, citations, traffic, and click-through rates — influence organic search rankings? Tom Coad “StickyEyes” tackles both these questions in this post for YouMoz. Take a peek at his research, and let us know how it compares to your own findings. If you haven't done any research yourself along these lines, I'd love to hear your answers to these same questions based on your more casual observations and analysis of the brands you monitor in the SERPs.
Branding | | Christy-Correll6 -
If I bid on my brand name, will it make the keyword more expensive for my competitors
Our brand name is being bid on by out competitors. If we bid on our own brand name, for which we rank #1 for all our profiles and website, will we make our competitors cost per click higher?
Branding | | Catherine_Selectaglaze0 -
Rebranding/Url Structure Change
Hi Everyone, First off thanks for taking the time to looking at my question. I was wondering about rebranding and URL structure changes. Right now my company is planning on changing their domain and doing a massive change to their site which includes a url structure change. The idea is in September they will be changing the site to be a combination of wordpress and ruby on rails (currently the site is ruby on rails). The homepage and design on the site will be completely different and parts of the site will be in php and other parts will be in ruby. The URL structure will also be changing completely at the same time. Each page will be completely different in structure, including the homepage (currently now it redirects you to a subfolder page that is your local page [i.e. nyc if you are in new york]). Then, the following month, they will be changing their domain name to a different domain. I have asked them to do this in stages. First the domain, second the rebrand, and third the URL restructuring or we could lose SEO traffic but they asked a freelancer his opinion and the freelancer said that you could do the rebrand change with the URL restructure and then domain later and while you're SEO may disappear, it'll definitely return in 3 to 4 months. Could you tell me who is right and what the correct method is to make this change?
Branding | | MattJD0 -
Is it OK to choose a Domain Name with Brand-name followed by keyword? Part 2
Last month I have posted a question about choosing the right domain name for a website which is currently popular in india, which also needs to be popular in USA. Here's the link to that question (http://moz.com/community/q/is-it-ok-to-choose-a-domain-name-with-brand-name-followed-by-keyword) As you can see the question got 3 helpful responses from experts. But if you scroll down and see.. there is a 4th response which I myself posted throwing some extra doubts, (This was left unanswered.) Could someone please check that thread and clarify my doubt ( the 4 response)
Branding | | PaulineRose0 -
Google is sticking it to E-commerce Companies right?
Hi all, Excuse the rant - but I'd be interested to hear others thoughts on this... I am completely disheartened by the Google Algorithm updates of the last 18 months. They seem to be completely geared up to making life much much harder for E-commerce companies to rank organically, and much easier for informational sites to rank organically, with the only exception being national or global brands that have millions of pounds to invest in off-line marketing like TV advertising. Is it not all a devious strategy by Google to ensure e-commerce companies have to pay for their traffic? It seems like if you genuinely want to compete organically as an e-tailer, without investing millions in off-line advertising, you basically have to become a publishing house as well as shop. My company sells building supplies. There are plenty of magazines and info-sites out there offering tips, advice, interactive tools etc. for how to build your own home, home improvement advice etc. But if I want to start getting 'natural' links, I have to become an online magazine and information resource as well and start competing with these other reputable info-resources - where is the sense in that? If house-builders want advice and information on building regulations, planning permission etc. they'll visit government information sites and other reputable online resources to get that information, if they want to buy materials they'll go to a shop. It just seems like Google is trying to make every site an information resource - how else are you supposed to get natural links without publishing 'sharable' information - no-one shares links to products really, well not building materials anyway - maybe sexy products like ferrari cars and super-duper laptops or sound systems, but no one is going to go "oh that's a really nice piece of timber, I'll share that with all my friends before I buy it". Just feels like it's getting harder and harder and more and more expensive to trade online. What's everyone else think? Luke
Branding | | LukeyB301 -
How to feature in Google restaurant reviews?
Hi, When I Google a restaurant name here in the UK - try "fat duck bray" I see the photo of the restaurant on the right hand side, the Zagat review score and then right at the bottom of this section there is "More Reviews" with links to Urbanspoon,com, qype.co.uk, Zagat.com and Blackbookmag.com (often TripAdvisor will appear here too.) To one of the sites I work with these are all the competition so the natural question is how would one appear here? I've never seen anything covering this before so interested if anyone else has read anything on this or has any experience on this. Thanks in advance for any answers.
Branding | | ianmcintosh0 -
One Page desapeared from Google results over the weekend.
Has anyone had this happen? My page (just one page) is gone from the search results. Not only did we lose our position in Google (we were #9) now the entire page is completely gone from Google index. However, It is on the first page of Bing and Yahoo. We did have our server down from Friday to Monday. I went into Google webmaster tools on Monday and saw a big X next to sitemap. It said HTTP Error 404 detected on August 21, 2011. So Google went in on Sunday and came up with the error. But why only one page is missing and all the other pages still show up? I was thinking that page was blacklisted by Google but when I went to Webmaster Tools to listen to "Requesting reconsideration of your site" video all they talk about is the "site" being blacklisted not a particular page. Any one has any ideas?
Branding | | DmitryP0