Mirzaee,

For some years now, enabled https has been included as one of google's ranking factors. On some sites, it is probably more of a factor than on other sites. And, yes, site speed is also included as a ranking factor. There are some things you can do to speed up a  slow https site. Here's an optimization checklist from right here on Moz: https://moz.com/blog/enabling-https-without-sacrificing-web-performance.

Alviau

I believe most of them are basically the same as tabbed content, just presented differently.  I can't see the html in your example, but you should be able to--note Mueller's comment in this resource: "We do take into account anything that's in the html."  https://www.searchenginejournal.com/googles-mueller-on-myth-of-hidden-tab-content/358724/#close

A couple of things 8111:

You're going to have to give it some time. Link building is not a process measured in days or weeks.  Even months can go by before a specific page with a link gets crawled.  In fact, some links are never crawled if it is on a very low quality page.  Just for those reasons, the mind of a link builder is always looking forward to find the next high quality link, not looking back to see if a three-day old link is having an effect on their site's ranking.

As a qualified link builder, you really should already know if the link is OK or not. Moz is great for organizing and reporting on all your back links for you, but as the link builder should already have a good idea of their value by virtue of the page they're on.  If that's not the case, my friend, you should spend your time building up your knowledge of the topic before you actually build more links. You could end up hurting your site or a clients, if you don't.

Lee,

Have your read through this? https://moz.com/blog/how-to-optimize-your-google-my-business-listing.  I don't skimmed through it, but really learned it to the point where you can evaluate how well your competitors know what in there.  There is a lot more to GMB than keyword rich content and asking for reviews.   You will  really have to work on your pages to get them up there.

Eden,

You can certainly get away with using the same content on all the sites by canonicalizing all of the to a single main site. That would tell google to count only the content found on the main  site. All pages with the same content on other domains would be rendered non-competitive, which is not the same as a penalty.

However, if you want  each  of the domains to be competitive in their markets, they should have unique content--and we're not talking a few changes here and there in the copy. We're talking real unique copy relevant to each  of their locations. There must be good  reasons the company chose the locations it did. Be creative about those reasons and get them down on paper. It's just part of doing business online.  The company didn't just throw up  a facade at each physical location--they shouldn't do so online either.

And don't forget your Google my business pages for each location.

Jessica,

I took a quick  peek at your site and my reply isn't directly about your articles. I think you should  focus your initial SEO efforts developing your business' distinct, core concepts of brand and details of how you want to get that message out. Also focus on your local SEO.  I think time spent on those things first will make the time you spend on the rest of your content more valuable and more effective.

LKC,

So long as the content on those individual product and category pages is unique and you are canonicalizing duplicate content, there shouldn't be any problem.

Kerry,

Don't worry about this too much. Putting a lot of thought into heading tags is probably more important to your own development of copy than it is to Google--once you get past the H1 tag, and even that is hardly a noticeable factor. Any well constructed copy is going to have the most important words and concepts at the beginning of the copy and your heading tags just reinforce that.

However, you don't necessarily want to think of lower tier headings as places to put "additional" "keywords". Think of them, maybe, as opportunities to use vocabulary that supports and broadens the concepts of your page's primary terms. I know the web is chock full of landing pages that organize their keywords that way but for the most part, I think that's fruitless for better search results and BORING for the reader.

These subheadings are your opportunity to distinguish your publication from the hoards of others when your audience first skims through your article. Think them through and use them to enhance the reader/user experience first and search engines somewhere after that.