Hi Danny,
Depending on the budget for branded campaigns, we utilize a mix of broad modifier (ex. +example +brand) and phrase match (ex. "example brand"). Generic broad match can cause you to pay for queries that may not be as well targeted as you expect. For example, a former client had a broad match for Delaware Secretary of State and ended up paying to appear for the query Delaware State Fair, which wasn't ideal in the financial services business.
I would recommend looking at your specific terms that you're paying a lot for keeping in mind your organic results. If you are trying to cut costs without seriously hindering your exposure, I would recommend determining which search queries you are paying for AND organically showing up above the fold and possible cutting spending on those specific keywords.
This will allow you to cut down on the number of branded keywords that you need to pay for, and you will still have a result in view for those queries.
Hope that helps!
Chris Wilson