Currently, we manage a site that generates content from a database based on user search criteria such as location or type of business. ..Although we currently rank well -- we created the website based on providing value to the visitor with options for viewing the content - we are concerned about duplicate content issues and if they would apply.
For example, the listing that is pulled up for the user upon one search could have the same content as another search but in a different order. Similar to hotels who offer room booking by room type or by rate.
Would this dynamically generated content count as duplicate content?
The site has done well, but don't want to risk a any future Google penalties caused by duplicate content. Thanks for your help!