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Hmm....
How about a competition targeting product designers to design a new product for the company in question or put a spin on an existing product?
Or a competition challenging designers to produce an attention grabbing ad for what sounds like a not very exciting product.
I think there was a blog on seomoz about a lanyard company doing something similar and getting great results.
Hi Karine
New websites will take time to develop good rankings so do not be too surprised if you are not getting the volumes of search engine traffic you were expecting at such an early stage. Continue with your link building activities as this will have a positive impact on your rankings.
I have had a look at the competition around the phrase 'organic beauty products' which you have included in your homepage title tag and there are a lot of established websites competing for this term with decent PA and DA scores.
In terms of improving your on-page optimisation, the phrase 'organic beauty products' and 'organic pharmacy' which I am presuming are important for your website are not included anywhere in your homepage body content, which will make it difficult for your homepage to rank for them.
If you have the budget for PPC and the product margins/website conversion rate are strong enough to make it profitable I would recommend it. It can be a great tool for driving traffic whilst your organic presence is still growing but also for ongoing revenue generation as the PPC ads well by attracting a high proportion of clicks for relevant search terms.
On another note, make sure you are checking the search volumes on the keywords you are targeting. If there is limited search volume you will only see limited traffic even if you rank number 1 for the term.
Hope this helps
Greetings from scorching chesterfield!
Not the answer you are looking for but could you dump all the relevant info into a GA dashboard and e-mail that?
Alternatively there are some third party tools that might give you a bit more flexibility.
I would start by identifying relevant content publishers or potential partners in your vertical and contacting them to discuss how you could work in partnership, some people may be happy to have some free content and others you may have to barter with. You will probably have to invest a fair amount of time in establishing these relationships.
A word of warning, be wary of targeting keywords in these external articles that will be high priority keywords for your website. If the content is being published to a authoritative domain you may struggle to rank above these articles even when your domain authority increases.
I don't know if you have budget for PPC but this can be a great way to drive traffic to your site whilst your organic presence is in it's infancy.
Hope this helps.
A couple of thoughts:
Is this organic traffic definitely from Google, not from another search engine that you may may not have blocked?
Alternatively, could there be a problem with the tracking parameters getting stripped out of the URLs?
I could be wrong but looking at the anchor text source they all appear to be internal links.
Click on the plus symbol in the 'Anchor Text Term' column in open site explorer and this data should be visible.
Hope this helps.
I would think that if you are aiming for authoritative websites then the data will be fairly accurate, however, if you were looking at getting links from lower DA/PA sites then I think making comparisons could be slightly more difficult as I suspect these sites may be more likely to attract links from outside of Mozscapes index (The number of sites and pages crawled is not infinite and less popular sites may not be included).
If you haven't already it may be worth reading Rand's post on the latest Mozscape update:
http://www.seomoz.org/blog/july-mozscape-update
Can you look at the keywords some of these sites are targeting and see how well they rank as another indicator?
Hi Bryan
Really interesting and I'm keen to hear other people's experiences.
I can't comment off the top of my head on shopping cart abandonment rates but for checkout abandonment rates I would be expecting a consumer website with a good checkout process to convert more than 50% of users once they have clicked a 'checkout' button. With a poor checkout process I would expect this to go down to about 30%.
To help with keyword management I would add a field to your CMS where you can add the keywords being targeted on a page by page basis but then keep this content unpublished so your competitors can't see a nice list of the keywords you are targeting.
Could you rank? Yes, however I think that by breaking the content up into separate pages you would generate higher volumes of traffic. Why?
And from a user perspective:
You can attempt to recycle content to try and squeeze more links out of it. For example if you have quiz you could update it with new questions or if say you have written an e-mail cheat sheet you could update it every year to reflect changing techniques and technologies.
You could also look to promote old content in response to new events. An example would be a company who have written an article on steps you can take to prevent your phone being hacked. At present the UK news is dominated by a phone hacking scandal by one of the newspapers, there couldn't be a better time for the companies article to build some links if they can promote it properly.
Hi John
I suspect when users visit the site they see the first item which is by far the most prominent on the page and think yikes when they see the price tag. This may also not be helped by the fact that one of the top Adwords adverts has a title of HP Ink Cartridges £6.99.
Another reason may be that consumers in this market do a lot of comparison shopping before buying. It may be interesting to look at your visits to purchase reports to see how many users visit then return at a later date to actually make the purchase.
I would suggest running some tests on different layouts for the page you mention. I would look at the impact of reordering the products so a cheaper product is first and also test reducing the amount of space dedicated to each product so you can display more products above the fold.
If you are worried that reordering products would reduce sales of your most expensive item you could attempt to sell-up on the product pages for the other items.
Hope this helps.
This is a great question and something I have pondered over on several occasions.
In my opinion I would say focus on a couple of broad keywords on your homepage rather than trying to target loads of different keywords for each service you offer.
The main reason being that you want users to land on the sub folder were the content is focused around their search query as they will be more likely to convert than if they land on a generic page and have to navigate through the site to find the relevant content.
The below blog may be helpful:
http://www.seomoz.org/blog/keyword-targeting-how-to-employ-multiple-keywords-for-seo-conversions
You could add a campaign tracking code to the end of the URLs in your Google Shopping Feed and then view the reports in the campaigns section in Google Analytics.
Add something along the line of the below to the shopping feed URLs:
?utm_medium=google_shopping&utm_source=google&utm_campaign=google_shopping_feed.
I would start by identifying relevant content publishers or potential partners in your vertical and contacting them to discuss how you could work in partnership, some people may be happy to have some free content and others you may have to barter with. You will probably have to invest a fair amount of time in establishing these relationships.
A word of warning, be wary of targeting keywords in these external articles that will be high priority keywords for your website. If the content is being published to a authoritative domain you may struggle to rank above these articles even when your domain authority increases.
I don't know if you have budget for PPC but this can be a great way to drive traffic to your site whilst your organic presence is in it's infancy.
Hope this helps.
Apparently someone flagged something similar up in April:
Are you having the same problem?
If you own an e-commerce site you would want to know:
This data could be used to serve them with related products, make it easier to find previously looked at products ,drive behavioral targeted e-mail campaigns etc...
The following might give you some inspiration from a design perspective.
http://www.smileycat.com/design_elements/gallery_pages/
Give some thought to the number of products on the page and if they are spread across multiple pages follow this advice on pagination best practice:
http://www.seomoz.org/blog/pagination-best-practices-for-seo-user-experience
This tool scans your twitter followers and returns a list of possible spammers. I have just given it a quick test and it was very accurate, however, I only have a measly 17 followers as am not active on Twitter. Be interesting to see how it performs onb a larger sample.
As far as I am aware it just workx on a one login per account basis. It might be a nice feature if you could have separate logins where you can control what that person can see, for example give a client access to only relevant campaigns.