Adding your brand name to your meta description shouldn't cause any problems unless you are short on space for your primary keywords or unable to keep your meta D's under 160(ish) characters. I regularly add them to my clients meta's because I want as much brand exposure as possible. I want them to see my brand every-time they search. So if they modify the search query and the result change but I still have a top placement... they are getting another look at the brand without even clicking through to the site yet. It's likely a small impact, but if you have the space in your Meta's -- I'd say go for it.
Best posts made by CRO_first
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RE: Call to Actions in Meta Descriptions
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RE: How to track offline conversions
There is a really simple call and form tracking service that I have started using called Whatconverts. It will automatically register a google analytics hit with the relevant campaign tags with each call and it can also send an email to ask whoever answers the call if that was a sellable lead, closed sale or a junk lead.
I just started using it though and haven't used it with any ppc yet. They have a pay as you go tear that is really affordable.
Good luck!
P.S. I'm not connected to them in any way. Just thought I'd pass it along.
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Local SEO Mastermind Group?
Howdy Folks -
I run a small (but growing!) SEO agency in Tennessee. I serve, primarily, local service businesses with Organic SEO and website development. I'm a completely self taught SEO and had an average client rank last year of just over position 2.
I have long been dedicated to running my own SEO experiments to try to stay on top of what is working. With the constant changes to SEO, and the growing agency, I find I don't have the time to run all of the SEO experiments that I'd like to ensure that our packages are still giving the best value to our clients.
I'm looking to see if 1 - 4 individuals, also running local SEO agencies, would like to form a sort of "mastermind group". Share ideas, successes and failures on a level that wouldn't be practical in a forum setting. I'm happy to share what has been working for my clients and would welcome a fresh set of eyes to see what we're missing.
**Discussions like: **
Link Acquisition
Scaling Staff, Content Creation and Systems
Scaling Social Media Outreach
Local Outreach Successes - Email Templates
White/Black Hat SEO Techniques
If you think it would be a good fit. Please PM me or comment.
Thanks!