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Say your client has a national product, that's known by different brand names in different parts of the country. Unilever owns a mayonnaise sold East of the Rockies as "Hellmanns" and West of the Rockies as "Best Foods".  It's marketed the same way, same slogan, graphics, etc... only the logo/brand is different. The websites are near identical with different logos, especially the interior pages.  The Hellmanns version of the site has earned slightly more domain authority. Here is an example recipe page for some "WALDORF SALAD WRAPS by Bobby Flay Recipe" http://www.bestfoods.com/recipe_detail.aspx?RecipeID=12497&version=1 http://www.hellmanns.us/recipe_detail.aspx?RecipeID=12497&version=1 Both recipie pages are identical except for one logo.  Neither pages ranks very well, neither has earned any backlinks, etc... Oddly the bestfood version does rank better (even though everything is the same, same backlinks, and hellmanns.us having more authority). If you were advising the client, what would you do.  You would ideally like the Hellmann version to rank well for East Coast searches, and the Best Foods version for West Coast searches. So do you: Keep both versions with duplicate content, and focus on earning location relevant links.  I.E.  Earn Yelp reviews from east coast users for Hellmanns and West Coast users for Best foods? Cross Domain Canonical to give more of the link juice to only one brand so that only one of the pages ranks well for non-branded keywords?  (but both sites would still rank for their branded keyworkds). No Index one of the brands so that only one version gets in the index and ranks at all.  The other brand wouldn't even rank for it's branded keywords. Assume it's not practical to create unique content for each brand (the obvious answer). Note:  I don't work for Unilver, but I have a client in a similar position.  I lean towards #2, but the social media firm on the account wants to do #1.  (obviously some functionally based bias in both our opinions, but we both just want to do what will work best for client). Any thoughts?

I typically append &pws=0 to my Google queries when I'm gathering results to share with a client. I recently sat in on another digital marketing firms presentation to the client, and they made a big deal about how their search engineers had conducted all the searched by "painstaking logging out of google, using a fresh browser, etc..."  In my mind I was thinking that it was either a search engineer wasting time, or some hyperbole to impress the client. But I didn't really know for sure.  Is &pws=0 actually equivellent to using a completely annonymous browser.  For fun, I ran some queries under incognito on chrome running off a thumbdrive, and compared them to &PWS=0 results from my everday browswer while logged into google. I couldn't see any difference, but in my quick informal test, I also didn't find any difference between a personal SERP and a &PWS=0 SERP, so maybe I just didn't try the right query. Any thoughts?

How far into a page will a spider crawl to look for text? I've heard a spider will only crawl the first 3kb, but can't find an authoritative source for that information.