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Geo-Target Only

1. Don’t use HREFLANG, you are not translating inside a country so it’s not needed.
2. The content and marketing in each targeted country has to be different.
3. Pick the URL structure for your international growth and stick with it.
4. Set up Google Webmaster Tools Geo-Targeting.
5. Set up Bing Webmaster Tools Geo-Targeting.
6. Don’t use IP detection for country targeting, but ask your customers to set a cookie.
7. Only use people native to the country for outreach due to cultural differences.

Thanks Kate - what would you recommend?